Build-to-Rent Marketing Strategy

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Build-to-Rent Marketing Strategy by Mind Map: Build-to-Rent Marketing Strategy

1. Partnerships

1.1. UK Apartment Association (UKAA)

1.1.1. Key People

1.1.1.1. Dave Butler - CEO

1.1.1.2. Lesley Roberts - President

1.1.1.3. Roger Southam - Founder and Strategic Advisor

1.1.1.4. Amanda Keane - IMS Account Manager

1.1.2. Events

1.1.2.1. Quarterly Reserve Tradeshow

1.1.2.2. UKAA EXPO Tradeshow

1.1.2.3. UKAA Annual Conference & Dinner

1.1.3. Networking

1.1.3.1. Monthly Suppliers Forum

1.1.3.2. Quarterly Senior Leadership Forum

1.1.4. Projects

1.1.4.1. BTR Best Practice Guide

1.1.5. Publications

1.1.5.1. Unlimited Submissions to the UKAA Blog

1.1.6. Email Marketing

1.1.6.1. 12 months of IMS Branding

1.1.6.2. Sponsored Email Campaigns

1.2. International Apartment Form

1.2.1. Key People

1.2.1.1. Roger Southam - Founder and Strategic Advisor

1.2.2. Events

1.2.2.1. Quarterly International Forum

1.2.2.2. 2021 APARTMENTALIZE - NAA National Conference

1.3. International Hospitality Media

1.3.1. Events

1.3.1.1. Urban Living '22 - Sponsored

1.3.1.2. Recharge '22 - Sponsored

1.3.1.3. Serviced Apartment Awards

1.3.1.4. Urban Living '21

1.3.2. Publication

1.3.2.1. Urban Living News

1.3.3. Key People

1.3.3.1. George Sell, Editor-in-chief

1.3.4. Digital Advertising

1.3.5. Email Marketing

1.3.5.1. Serviced Apartment News Webinar Series Promotion

1.3.6. Digital Content

1.3.6.1. Webinars

1.3.6.1.1. Serviced Apartment News Series - Sponsored by IMS

1.4. Bisnow

1.4.1. Events

1.4.1.1. PRS Conference Ireland 21 - Sponsored

1.4.1.1.1. Fireside Chat

1.4.1.1.2. Lanyard Sponsorship

1.4.1.1.3. Tradeshow Stand

1.4.1.1.4. Marketing Campaigns

1.4.1.1.5. Event Branding

1.4.1.2. BTR Conference London 21 - Free Attendence

2. Content

2.1. Blog

2.2. Video

2.3. Written Case Studies

2.4. Website Content

2.5. Event Speaking Opportunities

2.6. Recorded Webinar Appearances

2.7. Sponsored Email Content through Partners

2.8. Digital Advertising

3. Market Research

3.1. Webinars

3.2. Partners

3.3. Linkedin

3.4. Industry Articles

4. Marketing Channels

4.1. imedia.co.uk

4.2. Linkedin

4.3. Email

4.4. Partners

4.5. Search

5. Markets

5.1. Ireland

5.1.1. Competitors

5.1.1.1. Glide

5.1.1.2. Ask 4

5.1.2. Existing Clients

5.1.2.1. Bartra Capital

5.2. UK

5.2.1. Competitors

5.2.1.1. Glide

5.2.1.2. Ask 4

5.2.1.3. Hyperotic

5.2.2. Existing Clients

6. Lead Generation

6.1. Sales Outreach at & in the lead up to in-person Events

6.2. Sales Meetings at the UKAA Reverse Virtual Tradeshows

6.3. Referrals from Key People in the UKAA

6.4. Lead Capture at Tradeshow Stands

6.5. Website Contact Form

6.6. Networking at in-person & virtual events

6.7. Post Partner Webinar Email Signups

6.8. Landing Pages on Social Platforms