Marketing at Technica

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Marketing at Technica by Mind Map: Marketing at Technica

1. Online Marketing

1.1. Search

1.1.1. SEO

1.1.1.1. On-Site SEO

1.1.1.1.1. Internal Links

1.1.1.1.2. Content Marketing with Editorial Calendar: Blog with relevant keywords, media, CTAs

1.1.1.2. Technical SEO

1.1.1.2.1. Search Engine Friendly: clean & unique URLs, clear sitemap, fast web server

1.1.1.3. Off-site-SEO

1.1.1.3.1. Backlinks, Authority

1.1.1.4. Google my Business

1.1.2. PPC

1.1.2.1. Google Ad Words

1.1.2.1.1. Campaigns, AdWords

1.1.2.2. Google Analytics

1.1.2.2.1. Measure SEO Performance

1.1.2.3. Google Search Console

1.1.2.3.1. Keyword Research

1.2. Social Media

1.2.1. Youtube, LinkedIn, Twitter, Instagram, Facebook

1.2.1.1. Social Selling

1.2.1.1.1. Workshops

1.2.1.2. HR & Technical Expert Channel LinkedIn

1.2.1.3. Video Content Production based on Editorial Plan

1.2.1.4. Using the right phrasing based on relevant Keywords

1.3. Events

1.3.1. Thoughtleadership insights, innovation, partnerships

1.3.1.1. Customer Events in which customers can connect and Experts at Technica can educate

1.3.2. Build up contact database

1.3.2.1. Transferring contacts to database

1.3.3. Webinars

1.4. E-Mail

1.4.1. CRM Tool?

1.4.1.1. Contact Database

1.4.1.1.1. Source i.e. organic, paid

1.4.1.1.2. Segmentation

1.4.1.2. Email Templates

1.4.1.2.1. Marketing Automation

1.4.1.3. Newsletter

1.4.1.3.1. Bi-monthly or Quarterly?

1.4.1.4. Press Releases?

1.4.1.4.1. Quarterly Adapted Newsletter

1.4.2. HR Themen kommunizieren Sabrina fragen

1.5. Website

1.5.1. Big Changes

1.5.1.1. Contentmarketing / Thoughtleadership

1.5.1.1.1. Ongoing

1.5.1.2. Blog?

1.5.1.2.1. Add Keywords, Graphics, Images, CTA

1.5.1.2.2. CRM Tool? i.e. Hubspot

1.5.2. Small Changes

1.5.2.1. Wordpress

1.5.2.1.1. Ongoing

1.5.2.2. Design

1.5.3. Conversion

1.5.3.1. CTAs, Contact Form

1.5.3.1.1. CRM Tool?

2. Offine Marketing

2.1. Events

2.1.1. Change Design and Layout

2.2. Brochures

2.2.1. Change Design once Rebranding happened

2.2.2. Content

2.3. Flyers

2.3.1. Change Design once rebranding happened

2.3.2. Content

2.3.2.1. Productbestellungen Content anpassen

3. Corporate

3.1. Corporate Identity / Corporate Branding

3.1.1. Design

3.1.2. Positioning

3.1.2.1. Claim

3.1.2.2. Messaging

3.2. PR

3.2.1. Organic

3.2.2. Advertorials