Business Intelligence

1. Data

1.1. useful insights

1.2. Big data

1.3. Raw data sets

2. Solutions

2.1. Personalize recommendations

2.2. Logistical business decisions

2.3. Loyalty Card program

2.4. Optimize supply chain

2.5. Detect fraud

2.6. identify potential defectors

3. Companies

3.1. Amazon

3.2. Starbucks

3.3. Lowe's

3.4. Amex