SIPA US Seed IP Insights 9/7/22

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SIPA US Seed IP Insights 9/7/22 by Mind Map: SIPA US Seed IP Insights  9/7/22

1. START 12:00 - 6:00 position clockwise, then from 12:00 counter clockwise

1.1. Legend

1.1.1. Instructions or references

1.1.1.1. Reference: Individual public publication

1.1.1.2. Reference: Seed Innovation Protection Alliance. SIPA Seed IP Insights, 2021.

1.1.2. Category of Information

1.1.3. Key nuggets of info

1.1.4. In Progress

1.1.5. Crops

1.1.5.1. Lettuce

1.1.5.2. Soybeans

1.1.5.3. Wheat

2. External

2.1. Communications

2.1.1. Audiences

2.1.1.1. Innovation Investment

2.1.1.1.1. Private

2.1.1.1.2. Public

2.1.1.1.3. Innovation Gains

2.1.1.2. Ag Industry

2.1.1.2.1. AASCO

2.1.1.2.2. AOSCO

2.1.1.3. Distribution

2.1.1.3.1. Seed Dealers

2.1.1.4. Conditioners/Milling

2.1.1.4.1. State Crop Improvement Assn. Registrations/Training

2.1.1.5. Seed Treaters

2.1.1.5.1. SIPA: Seed Treater "Red Flag" Pilot

2.1.1.6. Growers

2.1.1.6.1. Messaging: Why Important?

2.2. Intellectual Property in Seed

2.2.1. Hunger

2.2.1.1. Today: 7.6 B people

2.2.1.2. 800 M people malnourished each year!

2.2.1.2.1. UN Sec General forecast in The Economist 5/19/2022

2.2.1.3. 2 B people go to bed hungry or 26.4%!

2.2.1.4. UN: 2050 = 9.8 B people

2.2.2. Climate Change

2.2.2.1. 1 degree Celsius increase impact on Yields

2.2.2.1.1. Wheat (down 6%)

2.2.2.1.2. Rice (down 3.2%)

2.2.2.1.3. Maize (down 7.4%)

2.2.2.1.4. Soybeans (down 3.1%)

2.2.3. Biodiversity

2.2.4. Golden Goose

2.2.4.1. ASTA: First the Seed

2.2.4.1.1. What's in a Bag?

2.2.4.1.2. Lou Holts

2.2.5. Human Nature

2.2.6. Join us at SIPA!

2.2.7. American Soybean Association

2.2.7.1. Partnership Requests

2.2.7.1.1. 1. Thank for Support!

2.2.7.1.2. 2. Exchange memberships

2.2.7.1.3. 3. Provide SIPA input

2.2.7.1.4. 4. Promote benefit messages

3. SIPA Member Action Items

3.1. SUGGESTED MARKETING REQUESTS FOR SIPA MEMBER COMPANIES

3.1.1. 1. Activate "SIPA Seed IP Neighborhood Watch"

3.1.2. 2. Key Driver Message

3.1.2.1. Thank Growers for buying new professionally produced seed from authorized seed companies/dealers.

3.1.3. 3. Use SIPA TipLine logo/SIPA Member on website

3.1.4. 4. Use SIPA logo, Tipline and "Seed Insights" in seed catalogs

3.1.5. 5. Sprinkle social media with "SIPA IP Insights: Did You Know?"

3.1.6. 6. Distribute SIPA brochures

3.1.6.1. Field Sales

3.1.6.1.1. How to Report a seed infringement?

3.1.6.1.2. Soy/Wheat/Lettuce brochures

3.1.6.2. Dealers

3.1.6.2.1. How to Report a seed infringement?

3.1.6.2.2. Soy/Wheat/Lettuce brochures

3.1.7. 7. SIPA Ed Units

4. World Seed Market

4.1. 2020

4.1.1. $62.9 B

4.2. 2025

4.2.1. $100.4 B

4.2.1.1. CAGR = 8.1%

4.3. UPOV: 81 members 20210222

4.3.1. UPOV Organization

4.3.2. UPOV78

4.3.2.1. 17 states bound

4.3.3. UPOV91

4.3.3.1. 60 states and 2 organizations bound (EU27 & AIPO17)

4.3.4. Seed Assn

4.3.4.1. Global

4.3.4.2. Regional

4.4. Against saved seed advocates

4.4.1. Examples

4.4.1.1. YouTube

4.4.1.1.1. 3/31/22

5. SIPA Strategy/Tactics

5.1. Internal

5.1.1. SIPA Focus

5.1.1.1. About SiPA

5.1.1.1.1. $856 M +

5.1.1.1.2. Mission: SIPA is dedicated to promoting the understanding of the value of seed innovations and the need for protection and compliance of intellectual property rights that benefit growers, industry associates, consumers and the agricultural community.

5.1.1.1.3. Membership Breakout: Seed IP Neighborhood Watch!

5.1.1.2. Crops/Production Type

5.1.1.2.1. Lettuce

5.1.1.2.2. Soybeans

5.1.1.2.3. Wheat

5.1.1.2.4. Asexual propagation

5.1.2. Messaging: IP Loss Types

5.1.2.1. ROI

5.1.2.1.1. Potl IP Losses

5.1.2.1.2. Prevention

5.1.2.1.3. Enforcement

5.1.2.2. Enforcement Options

5.1.2.2.1. SIPA Fact Finding

5.1.2.2.2. Auditing

5.1.2.2.3. Investigation

5.1.2.2.4. Transactional history analyses

5.1.2.2.5. USDA Seed Regulatory Div.

5.1.2.2.6. National IPR Coordination Center in DC

5.1.2.2.7. Other options in development

5.1.3. SPM/Settlements

5.1.3.1. #Seed Infringement Matters

5.1.3.1.1. by State

5.1.3.1.2. by crop

5.1.3.1.3. Settlement $'s

5.1.3.2. Sources

5.1.3.2.1. SIPA members

5.1.3.2.2. USDA

5.1.3.2.3. SCO ?

5.1.3.2.4. Media

5.1.4. Media

5.1.4.1. Overall Objective

5.1.4.1.1. Increase SIPA Tip Line Awareness

5.1.4.2. Digital

5.1.4.2.1. Linkedin

5.1.4.2.2. SIPA Member social media channels

5.1.4.3. Magazine

5.1.4.3.1. Advertorials/PSA

5.1.4.3.2. Ads

5.1.4.4. B2C

5.1.4.4.1. SIPA Members

5.1.4.4.2. Industry Conferences

5.1.4.4.3. Commodity Groups

5.1.5. Market Research

5.1.5.1. Soy/Wheat Market Research 2021

5.1.5.1.1. Soybean

5.1.5.1.2. Wheat

5.1.5.2. US Lettuce Market Research 2021

5.1.5.2.1. Lettuce

6. USDA

6.1. US Seed Input Costs

6.1.1. USDA 2021 Farm Productivity

6.1.1.1. Total US Seed Input = $20.8 B

6.1.1.1.1. by State

6.1.1.2. 5.8% of prod costs

6.1.1.2.1. by Crops?

6.2. Lettuce category insights

6.2.1. Head 114K acres

6.2.1.1. Yield: 360.7 cwt/acre

6.2.1.1.1. 40.7 K cwt Total Prod

6.2.2. Leaf 62.9K acres

6.2.2.1. Yield: 253.4 cwt/acre

6.2.2.1.1. 15.6 K cwt Total Prod

6.2.3. Romain 93.1K acres

6.2.3.1. Yield: 331.1 cwt/acre

6.2.3.1.1. 30.3 K cwt Total Prod

6.3. Commodity Value

6.3.1. Input Usage

6.3.1.1. Plant populations

6.3.1.1.1. Lettuce

6.3.1.1.2. Soybeans

6.3.1.1.3. Wheat

6.3.2. $ Harvested Value

6.3.2.1. Harvested Value

6.3.2.1.1. Lettuce

6.3.2.1.2. Soybean

6.3.2.1.3. Wheat

6.4. Public: USDA Per Capita Consumption

6.4.1. Farmers Cut

6.4.1.1. Food accounted for 13.5% of expenditures

6.4.1.2. Farmers % of US per capita disposable income

6.4.1.2.1. 9.5%

6.4.1.3. Farmers % of Food Dollar

6.4.1.3.1. $.076

6.4.2. 2018 Annual lettuce consumed

6.4.2.1. 25.8 lbs/year

6.4.2.1.1. 51% head lettuce

6.4.2.1.2. 2019 Romaine: 11.8 lbs/pp farm availability

6.4.3. US Wheat per capita

6.4.3.1. US Wheat Availability per capita

6.4.3.1.1. 131.1 lbs/person/yr

6.4.3.2. US Consumption per capita

6.4.3.2.1. 133.1 lbs/person/year

6.4.4. 2020 soybean consumption

6.4.4.1. US Export ~54%

6.4.4.1.1. China = ~56.4%

6.4.4.2. US crushing 46.6%

6.4.4.2.1. 97% Animal Nutrition

6.4.4.2.2. 3% Food nutrition

7. SIPA Best Management Practices

7.1. Ready to protect your IP?

7.1.1. Employee onboarding and training

7.1.1.1. have your employees signed employment agreements and are trained on IP

7.1.2. IP Identification

7.1.2.1. does your team know how to identify new innovations and what to do with them?

7.1.3. IP procurement

7.1.3.1. have you identified IP counsel and are you ready to get IP

7.1.4. Product development

7.1.4.1. does the product match the IP?

7.1.5. Licensing

7.1.5.1. have you developed your licensing platforms

7.1.5.1.1. licensing templates

7.1.6. Auditing

7.1.6.1. are you ready to check for license compliance

7.1.6.1.1. do you have the right to check for compliance?

7.1.7. Closed loop production

7.1.7.1. are you licensing or selling a product?

7.1.8. US or global?

7.1.8.1. have you identified counsel in all countries?

7.1.9. Conflict resolution

7.1.9.1. Mediation

7.1.9.2. Arbitration

7.1.10. Litigation

7.2. R&D

7.2.1. R&D: Locking the door!

7.2.1.1. Employees

7.2.1.1.1. Confidentiality Agreements

7.2.1.2. Innovations

7.2.1.2.1. Confidential Information

7.2.1.2.2. IP filing

7.3. Pre commercialization production

7.3.1. Closed loop

7.3.1.1. Soybeans

7.3.1.1.1. Soy Production Contracts: Acres or Bushels

7.3.1.1.2. Soybean Yields

7.3.1.1.3. Do you account for 1. production seed 2. discards by variety!

7.4. SIPA BMP Checklists

7.4.1. Static checklist

7.4.2. Links with in depth insights