the power of branding

1. 3.Picture and ads

1.1. the line between promotional and personal image is unclear

1.2. Customers see themselves as the advertising image of nike.

2. 4. Harley- Davidson

2.1. Its American- manufactured motorbikes are promoted as a symbol of patriotism.

2.2. Jim Ziemer, points out one way his brand-and its black-and-orange logo-has become very personal.

2.3. top in brand reseach list of Univercity

3. 1. Logo or symbol

3.1. A device for recognition

3.2. Classification of goods

4. 2.Rolls Royce and NASCAR

4.1. Rolls Royce

4.1.1. Luxury and classic car

4.1.2. BMW acquired RR in 1998

4.1.3. build cars in Greenwood, England

4.1.4. Become part of British culture

4.2. NASCAR

4.2.1. the National Association for Stock Car Auto Racing

4.2.2. NASCAR was founded in the late 1940s

4.2.3. Nearly 75 million Americans now consider themselves part of a NASCAR subculture.

4.2.4. It revised its brand through the 1980s and 1990s to appeal to a broader audience

4.2.5. Is a vehicle and allows advertising along the track