1. Warm Prospects
1.1. Call Prospect
1.1.1. No Response: Email 1 (Custom) sent to Prospect
1.1.1.1. No Response: Send Email 3(?)
1.1.1.2. Prospect Engages: Call Prospect
1.1.1.3. Prospect Replies: Schedule Meeting
1.1.2. Response (Not Interested): Record in CRM
1.1.3. Response (Interested in meeting): Schedule meeting
2. Hot Prospects
2.1. Call Prospect
2.1.1. No Response: Email 1 (Custom) sent to Prospect
2.1.1.1. No Response: Call Prospect
2.1.1.1.1. No Response: Email 2 (custom)
2.1.2. Response (Not Interested): Record in CRM
2.1.3. Response (Interested in meeting): Schedule meeting
3. Cold Prospects
3.1. Email 1 Sent to Prospect (wait 3 days)
3.1.1. No Response--> Email 2 Sent to Prospect (or call)
3.1.1.1. No Response-->Email 3 Sent to Prospect
3.1.1.1.1. No Respond: Email 4 Sent to Prospect
3.1.1.1.2. Prospect Engages: Call Prospect
3.1.1.1.3. Prospect Replies: Schedule Meeting
3.1.1.2. Prospect Engages:-->Call Prospect
3.1.1.3. Prospect Replies-->Schedule Meeting
3.1.2. Prospect Engages-->Call Prospect*
3.1.2.1. No Response-->Send Email 3
3.1.2.2. Response (Not Interested)-->Record in CRM
3.1.2.3. Response (Interested in meeting)-->Schedule meeting
3.1.2.4. Response (Interested, no meeting)-->Send to "Newsletter" Cadence
3.1.2.4.1. "Newsletter" Cadence: monthly emails ex. whitepagers, blogposts, articles, product updates
3.1.3. Prospect Replies-->Schedule Meeting
3.1.3.1. Successful-->Meeting
3.1.3.2. Unsuccessful-->Send Email 3