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ORGANIZADORES GRAFICOS by Mind Map: ORGANIZADORES
GRAFICOS
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ORGANIZADORES GRAFICOS

LINEA DE TIEMPO Esta herramienta del conjunto de Organizadores Gráficos permite ordenar una secuencia de eventos o de hitos sobre un tema, de tal forma que se visualice con claridad la relación temporal entre ellos.

MAPA DE IDEAS Es una forma de organizar visualmente las ideas que permite establecer relaciones no jerárquicas entre diferentes ideas.

The following document(s) contain additional information that may aid in understanding some of the concepts, history, and background of .  

TELARAÑAS Las telarañas son mapas visuales que muestran cómo ciertas categorías de información se relacionan con otras.

The following list contains folks that need to sign-off on this Go To Market Plan

Training

Channels

International

Public Sector

Sales

Marketing Communications

Product Management

MAPA CONCEPTUAL Los mapas conceptuales, son una técnica que cada día se utiliza más en los diferentes niveles educativos, desde preescolar hasta la universidad, en informes hasta en tesis de investigación, utilizados como técnica de estudio hasta herramienta para el aprendizaje, ya que permite al docente ir construyendo con sus alumnos y explorar en estos los conocimientos previos

A project team is a team whose members usually belong to different groups, functions and are assigned to activities for the same project. A team can be divided into sub-teams according to need. Usually...

Los Organizadores Gráficos toman formas físicas diferentes y cada una de ellas resulta apropiada para representar un tipo particular de información.

4) Identificar conceptos erróneos. Al tiempo que un mapa conceptual u otro Organizador Gráfica muestre lo que los estudiantes saben, los enlaces mal dirigidos o conexiones erradas, dejan al descubierto lo que ellos no han comprendido aún.

Sales Strategy

Direct Sales Strategy

Inside Sales Strategy

Channel Sales Strategy

Partner Strategy

Channel Strategy, What 3rd party channels should we consider for reselling this service?

Technology Partnerships, What technology vendors (if any) do we need to work with to execute on this plan?

Solutions Partners

3) Integrar nuevos conocimientos. Los diagramas actualizados durante toda una lección incitan a los estudiantes a construir sobre su conocimiento previo y a integrar la nueva información

Revenue Forecasts

Revenue and P&L Forecast (5 Years)

Revenue should be split out quarterly

Cost Analysis

Should include a description of the costs in entering this business and profitability analysis

Profitability Analysis

P&L for the offer to include gross margin, net income and break even analysis.

2) Reforzar la comprensión. Los estudiantes reproducen en sus propias palabras lo que han entendido. Esto les ayuda a absorber e interiorizar nueva información, dándoles posesión sobre sus propias ideas.

Service Offer

What are we selling?

Product Definition

Pricing

Packaging

Positioning

Value Proposition

What is the Value Proposition to the Customer?

What pain are we solving?

Los Organizadores Gráficos son verdaderamente unas muy útiles estrategias para conseguir que los estudiantes se hagan cargo de su aprendizaje puesto que incluyen tanto palabras como imágenes visuales, siendo así efectivos para diferentes alumnos, desde aquellos estudiantes talentosos hasta los que tienen dificultades de aprendizaje.

1) Clarificar el pensamiento. Los estudiantes pueden ver cómo se conectan las ideas y se dan cuenta de cómo se puede organizar o agrupar la información.

Situational Analysis / Drivers

What is driving us to do this?

SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats

Customer Findings - What have we learned from customers?

Competitive Analysis

Do we have competitors and threats in these target markets with the proposed offerings?

What are our competitors doing and how are they positioning?

How do we position against each competitor?

Target Customer(s)

Buyer Profile, Title, Industry, Geography, Business Size

Influencer Profile

User Profile

What do customers want and need?

What business problems do each of these customers have?

Customer Segmentation

Which customers or sets of customers do we sell to?

What are the target market segments that we want to go after?

What are the distinct problems for each segment of the market?

Total Available Market

New Prospects, How much of each target segment have we penetrated?, How much opportunity is available in each target segment?

Existing Customers, Can we up-sell existing customers?

Los Organizadores Gráficos nos sirven de mucha utilidad, ya que nos ayudan a enfocar lo que es importante porque resaltan conceptos y vocabulario que son claves,

UTILIDAD

An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.

TIPO DE ORGANIZADORES

TECNICAS DE ORGANIZACION GRAFICA

Go-To-Market Strategy

Positioning & Messaging, What is the key messaging and positioning for the service offer? (Pain, alternatives, solution), How do we communicate internally?, How do we communicate externally?

Promotion Strategy, Marketing Programs (Installed base versus new prospects), Advertising (Publications, etc.), Analyst Relations (Target Analysts), Public Relations, Events (Trade shows, SEO/SEA, Seminars), Webinars

Demand Generation & Lead Qualification, How do we generate and qualify new leads for the target offer?, Prospect Lists, Key Questions to Ask, Sales Collateral, Presentations, Data Sheets, White Papers, ROI Tools, Other Sales Tools (web site, etc.)

Measure and Improve

Numbers, budget, waterfall, break-even (cost>leads>trials>deals)

Sales Programs

Accelerated Learning Strategy, Controls, Metrics

Include feedback loops

Include financial metrics (definition of success)

Pipeline reports, etc…

Other Considerations

M&A?

Risk Analysis & Mitigation