The following document(s) contain additional information that may aid in understanding some of the concepts, history, and background of .
The following list contains folks that need to sign-off on this Go To Market Plan
A project team is a team whose members usually belong to different groups, functions and are assigned to activities for the same project. A team can be divided into sub-teams according to need. Usually...
Direct Sales Strategy
Inside Sales Strategy
Channel Sales Strategy
Channel Strategy, What 3rd party channels should we consider for reselling this service?
Technology Partnerships, What technology vendors (if any) do we need to work with to execute on this plan?
Revenue and P&L Forecast (5 Years)
Revenue should be split out quarterly
Should include a description of the costs in entering this business and profitability analysis
P&L for the offer to include gross margin, net income and break even analysis.
What are we selling?
What is the Value Proposition to the Customer?
What pain are we solving?
What is driving us to do this?
SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats
Customer Findings - What have we learned from customers?
Do we have competitors and threats in these target markets with the proposed offerings?
What are our competitors doing and how are they positioning?
How do we position against each competitor?
Buyer Profile, Title, Industry, Geography, Business Size
What do customers want and need?
What business problems do each of these customers have?
Which customers or sets of customers do we sell to?
What are the target market segments that we want to go after?
What are the distinct problems for each segment of the market?
New Prospects, How much of each target segment have we penetrated?, How much opportunity is available in each target segment?
Existing Customers, Can we up-sell existing customers?
An executive summary is a report, proposal, or portfolio, etc in miniature (usually one page or shorter). That is, the executive summary contains enough information for the readers to become acquainted with the full document without reading it. Usually, it contains a statement of the problem, some background information, a description of any alternatives, and the major conclusions. Someone reading an executive summary should get a good idea of main points of the document without becoming bogged down with details.
Positioning & Messaging, What is the key messaging and positioning for the service offer? (Pain, alternatives, solution), How do we communicate internally?, How do we communicate externally?
Promotion Strategy, Marketing Programs (Installed base versus new prospects), Advertising (Publications, etc.), Analyst Relations (Target Analysts), Public Relations, Events (Trade shows, SEO/SEA, Seminars), Webinars
Demand Generation & Lead Qualification, How do we generate and qualify new leads for the target offer?, Prospect Lists, Key Questions to Ask, Sales Collateral, Presentations, Data Sheets, White Papers, ROI Tools, Other Sales Tools (web site, etc.)
Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
Accelerated Learning Strategy, Controls, Metrics
Include feedback loops
Include financial metrics (definition of success)
Pipeline reports, etc…
Risk Analysis & Mitigation