Public Relationship concepts
by Miguel Camacho M
1. World Assembly of Public Relation
1.1. Public relations practice is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which serve both the organization’s and the public’s interest.”
1.2. Example
1.2.1. The best example is to see this desfinition like a chessboard, if you study how the pieces move and learn some theory you will have the power to predict some moves or to see some paterns that might help you to win the match
2. British Institute of PR
2.1. “Public relations is influencing behaviour to achieve objectives through the effective management of relationships and communications
2.2. Example
2.2.1. A great example would be that if i have a neightbor that is my friend, he will be more likely to bowwor me some of hit items
3. Conclusion: Even thougt the 4 definitions are from 4 diferent years they all share the same similitudes, they all agree that PR are something vital that helps the organizations by creating laces that build enourmous relationship
4. W. Long and Vincent Hazleton
4.1. is communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals.” Their approach promotes the idea that public relations should also foster open, two-way communication and mutual understanding, with the idea that an organization—not just the target audience—changes its attitudes and behaviors in the process.
4.2. Example
4.2.1. This we could see it like wee need to work together because there is no other way, we do it just becasue its benefiall, not because we cant it
5. PRSA
5.1. In 2012. After considerable research and feedback from its members, the organization announced the following: “Public relations is a strategic communication process that builds mutually beneficial relationships between an organization and their publics.”
5.2. Example
5.2.1. This is the latest definition said by an organization, we can see this definition like the agreement of mutual communication, understaning that whis will help both in a benefficial way