1. 1 Purpose
1.1. What is the website for?
1.1.1. Is it needed because everyone else has one?
1.1.2. Information - Resource
1.1.3. Point of Contact
1.1.4. Shop - Ecommerce
1.1.5. Application e.g. Google Maps
2. 2 Planning
2.1. What Makes a Great Website
2.1.1. Good graphic design
2.1.1.1. creating concepts, feelings/emotions
2.1.2. Good interface design
2.1.2.1. ease of use
2.1.2.1.1. look at Ebay/Amazon, they aren’t the greatest graphical designs but they work well
2.1.2.2. Accessibility
2.1.2.2.1. Blind and Visually Impaired Users
2.1.2.2.2. Physical Impairments
2.1.2.2.3. Learning Difficulties
2.1.2.2.4. Deafness
2.1.3. Content
2.1.3.1. Well Structured
2.1.3.2. Regularly Updated
2.1.3.2.1. e.g. news, events, promotions
2.1.3.3. Relevant - Targeted
3. 3 Marketing
3.1. Why and How?
3.1.1. The World won't beat a Path to Your Door
3.1.2. Online Marketing
3.1.2.1. Adverts
3.1.2.1.1. Banners Don't Work Well
3.1.2.1.2. Pay Per Click Text Adverts do Work Well
3.1.2.2. Search Engine Optimisation
3.1.2.2.1. Beware Snake Oil Ahead!
3.1.2.2.2. Don't Use Tricks
3.1.2.2.3. Well Structured Content
3.1.2.2.4. Relevant Links
3.1.2.2.5. Varied Titles
3.1.2.2.6. Keyword Research is Vital
3.1.2.3. Social Media
3.1.2.3.1. Business Networks
3.1.2.3.2. Social Networks
3.1.2.3.3. Blogging
3.1.2.3.4. Twittering
3.1.2.3.5. Viral Marketing
3.1.3. Offline Marketing
3.1.3.1. Stationery
3.1.3.1.1. Business Cards
3.1.3.1.2. Letter Heads
3.1.3.1.3. Compliment Slips
3.1.3.1.4. Brochures
3.1.3.2. Vehicles
3.1.3.3. Signs
3.1.3.4. Networking
3.1.3.4.1. Building Relationships
4. 4 Measurement
4.1. How Do You Know How Well Your Website is Working
4.1.1. Ask How people found you
4.1.2. Website Statistics
4.1.2.1. Google Analytics
4.1.2.1.1. Popular Content
4.1.2.1.2. How long visitors stayed
4.1.2.1.3. Geographic Location
4.1.2.1.4. Specific Goals
4.1.2.2. Statcounter