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Four Keys to an Effective Website - Accessibleweb Design by Mind Map: Four Keys to an Effective
Website - Accessibleweb
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Four Keys to an Effective Website - Accessibleweb Design

1 Purpose

What is the website for?

Is it needed because everyone else has one?

Information - Resource

Point of Contact

Shop - Ecommerce

Application e.g. Google Maps

2 Planning

What Makes a Great Website

Good graphic design, creating concepts, feelings/emotions

Good interface design, ease of use, look at Ebay/Amazon, they aren’t the greatest graphical designs but they work well, Accessibility, Blind and Visually Impaired Users, Physical Impairments, Learning Difficulties, Deafness

Content, Well Structured, Regularly Updated, e.g. news, events, promotions, Relevant - Targeted

3 Marketing

Why and How?

The World won't beat a Path to Your Door

Online Marketing, Adverts, Banners Don't Work Well, Pay Per Click Text Adverts do Work Well, Search Engine Optimisation, Beware Snake Oil Ahead!, Don't Use Tricks, Well Structured Content, Relevant Links, Varied Titles, Keyword Research is Vital, Social Media, Business Networks, LinkedIn, Xing, Ecademy, Social Networks, Facebook, Blogging, Twittering, Viral Marketing, PDF Ebooks, YouTube Video, Quizzes/Polls, Competitions

Offline Marketing, Stationery, Business Cards, Letter Heads, Compliment Slips, Brochures, Vehicles, Signs, Networking, Building Relationships

4 Measurement

How Do You Know How Well Your Website is Working

Ask How people found you

Website Statistics, Google Analytics, Popular Content, How long visitors stayed, Geographic Location, Specific Goals, Signup for Newsletter, Sold a Widget, Statcounter