MILO
by Matthieu Tertois
1. more visible & front of mind / not in the cupboard
1.1. New node
1.1.1. New node
2. advise product age and advise of time to replace / repurchase
3. Portion control
3.1. New node
3.1.1. New node
3.1.1.1. New node
3.1.1.1.1. New node
3.2. ardagh solution
3.2.1. New node
3.2.1.1. New node
4. Liquid is a growth opportunity
4.1. beverage cans
5. Audio reassurance (the click when resealing needs to remain)
6. product differenciation
6.1. colored top
6.1.1. different top
6.2. shaped
6.2.1. New node
6.2.1.1. New node
6.2.1.1.1. New node
6.2.1.1.2. New node
6.3. see
7. safe for children
8. reduce the cans size and get fresher experience
9. Plastic overcap has been tried and was an issue. Will not go back to this
9.1. New node
9.1.1. New node
9.1.1.1. New node
9.1.1.1.1. New node
9.2. http://www.brasilata.com.br/en/prod_ploc_ficha.php
9.2.1. http://www.brasilata.com.br/en/prod_plocvp_ficha.php
9.2.1.1. New node
9.2.1.1.1. New node
9.3. New node
9.3.1. New node
9.3.1.1. New node
9.3.1.1.1. New node