The END of the job market & the advent of business of expertise

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The END of the job market & the advent of business of expertise by Mind Map: The END of the job market & the advent of business of expertise

1. Job market Overview

1.1. STATISTICS

1.1.1. 108 hours: Average time spend to generate 4 job interviews (27h = 1 interview)

1.1.2. 6+ months: Average job search length for 82% of finance professionals More than 12 months for 34%. (18% need less than 6 months)

1.1.3. 2%: The success rate to land a job interview when applying online

1.2. Today overview

1.2.1. Expanding Gig economy

1.2.1.1. Companies tend toward hiring contractors (consultants & freelancers) instead of full-time employees.

1.2.2. End of employment security & stability

1.2.3. Instant R.O.I. required by companies

1.2.4. Massive & tough competition (one click away)

1.2.5. End of salary stability & sustainability

1.2.5.1. 20+ years of exp. struggling, we must learn from that

1.2.6. Recruitment processes are inefficient ... & rigged against you

1.2.6.1. Employer laziness & lack of time

1.2.6.2. Complexity of jobs makes it challenging to understand what value one can bring to the company

1.2.6.3. Online application & deluge of candidates

1.3. Future trends

1.3.1. Politics & environment will more & more impact the business

1.3.2. Huge unemployment rate predictions (30%)

1.3.3. Universal basic incomes?

1.3.4. Soft belly jobs salary will decrease

1.3.5. Performance VS presence

1.3.6. Rare combination of skills = premium salary

1.3.7. ... & not “prestigious” ranking

1.3.8. No retirement

1.3.9. Jobs are just dissapering

1.4. My approach

1.4.1. You are 100% responsible of your career

1.4.2. No stability & security anymore

1.4.3. You are not an employee anymore, you have a business (freelance / consultant)

1.4.3.1. Freelance

1.4.3.1.1. Paid for their actions, input & time

1.4.3.1.2. Ex: "Interim Delux" or "Premium Interim" = cascade of 2 year job

1.4.3.2. Consultant

1.4.3.2.1. Paid for thinking & solving problems (not for their time)

1.4.3.2.2. Higher prices & salary

1.4.3.2.3. Expert in their field

1.4.4. Strategically build a sustainable & lasting career

1.4.5. Stack the RIGHT skills: what's the skill that will leverage 10X your actual stack?

2. 1/ Expert Value Proposition

2.1. IMPORTANT NOTES

2.1.1. I assume you already have an expertise, skill & experience. This is not about faking the expertise. It's about bringing yours to light.

2.1.2. The word expert is strong. when I use it, I am more interested in the concept of what it means to be an expert than the prestige of being an expert.

2.2. Generalists have a dark future

2.2.1. Easy to compare & leading to salary-driven decision: If the company see a cheaper generalist, the value discrepancy will cause them to choose the other candidate.

2.2.2. Classic applications are not landing interviews because the "offer" is NOT valuable enough

2.2.3. If you don't have a competitive advantage, don't compete (insert list of competitors)

2.3. The 3 pillars of Expertise

2.3.1. The market - Do you sell to a starving crowd?

2.3.2. The Value Proposition

2.3.3. Persuasion skills

2.3.4. Starving crowd (Market) > UVP > Persuasion skills

2.4. Value Proposition - To catch fishs you need a bait

2.4.1. From list to Solution

2.4.2. From generalist to Expert UVP

2.5. Bibliography: Business of Expertise - C. David Baker

3. 2/ Expert Online Visibility

3.1. IMPORTANT NOTES

3.1.1. It's not about being an egocentric influencer

3.1.2. It’s not about sharing your personal life online either

3.2. The biggest misunderstanding about personal branding (LinkedIn included)

3.2.1. Your online personal brand is NOT about you. Your LinkedIn profile is NOT about you either. It is about who you serve, how you do it & how you interact with the world.

3.3. Get found - Nobody will come knock on your door!

3.3.1. 30% of time allocated to marketing by experts in 2021

3.3.2. Visibility is not exactly a luxury...

3.3.3. Attention is the new gold

3.3.4. We are in a deluge of professionals

3.3.5. The younger generation is coming strong

3.3.6. Visibility beats experience every day all day.

3.4. Get understood - Join the 1% team

3.4.1. The consumers VS the creators

3.4.2. Slowly shift from consuming to create your own things

3.4.3. "STOP bragging about how many books you read. It's time to write your book!"

3.4.4. Of course, companies don't want you to create your content... Don't let them STOP you from doing it! The minute you are not useful to them they will abandon you. This is how it works.

3.5. Create your online space

3.5.1. LinkedIn

3.5.2. Website

3.5.3. Blog

3.5.4. Youtube Channel

3.5.5. Email List

3.6. Connect with professionnals of your industry & other experts

3.6.1. "Your network is your net worth"

3.6.2. Get up to date with the challenges of your industry

3.6.3. Example : the evolution of training

4. 3/ Expert Communication

4.1. Stop pitching

4.1.1. With UVP & visibility, you should have people convinced to work with you before the meeting!

4.1.2. You are NOT selling anymore, you are simply investigating if you are the right fit/solution to their problem

4.2. LEAD your audience & industry

4.2.1. You have enough experience & credibility to share on the topic

4.2.2. Leadership comes from experience. You are ahead of your audience & you want to educate them

4.2.3. Where were you a few years ago? How can I help them get where I am today faster / easier / with less mistakes?

4.3. INVESTIGATE & DISCOVER

4.3.1. You don't have enough experience on the topic

4.3.2. Discovering on their behalf. Go solo and find the uncovered secrets so that they learn from / with you

4.4. REPORTING

4.4.1. You go into the field like a reporter

4.4.2. Interviews, surveys,

4.4.3. You are not SOLO, you have other sources testifying for you

5. Definition of expertise

5.1. Benefits

5.1.1. Clear Positioning that is easy to communicate & understand

5.1.2. Premium salary / fees

5.2. Definition

5.2.1. Definition: studying the same patterns over & over & become very good at predicting things

5.2.2. Saying NO to 90% of other things

5.3. References

5.3.1. Reference: Business of Expertise & So good they can't ignore you