ONLINE MARKETING

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ONLINE MARKETING by Mind Map: ONLINE MARKETING

1. STRATEGY

1.1. Vision + Goals

1.2. Market Research

1.3. Competitor Research

1.4. Products + Services

2. WEBSITE

2.1. WordPress Theme

2.2. Blog

2.3. Marketing Copy

2.4. Opt In

2.5. SEO Optimised

2.6. Mobile Optimised

2.7. Integrations

3. LANDING PAGES

3.1. OptimisePress

3.2. Information Offer

3.3. Marketing Copy

3.4. Call To Action

3.5. Conversion Funnel

3.6. Split Test

4. SEARCH

4.1. On-Page

4.2. Backlinking

4.3. Social Bookmarks

4.4. Content Strategy

4.5. Analytics

5. PPC

5.1. Google AdWords

5.2. Facebook Ads

5.3. LinkedIn Ads

6. SOCIAL MEDIA

6.1. Facebook

6.2. Twitter

6.3. LinkedIn

6.4. YouTube

6.5. Pinterest

6.6. Google +

6.7. Web 2.0

7. EMAIL

7.1. Software

7.2. Newsletter Design

7.3. List Segmentation

7.4. Autoresponders

7.5. Spam Compliance

8. ARTICLES

8.1. Core Influence Topics

8.2. SEO Optimised Content

8.3. Resource Boxes

8.4. Syndication Channels

9. WEBINARS

9.1. Marketing Strategy

9.2. Sales Strategy

9.3. Content Strategy

9.4. Registration + "Stick"

9.5. Follow Up Sequence

10. VIDEO

10.1. Core Influence Topics

10.2. SEO Optimisation

10.3. Calls To Action

10.4. Syndication Channels

11. AFFILIATES

11.1. Management Software

11.2. Affiliate Tools + Resources

11.3. Commission Structure

11.4. Incentives

11.5. Reporting + Metrics

12. DIGITAL PRODUCTS

12.1. Amazon Kindle eBooks

12.2. iTunes Podcasts + Media Files

12.3. Memberships