THE POST-COVID TREND MAP FOR THE UK HOME IMPROVEMENT SECTOR (Dec 2021 Update)

1. Global Megatrend No.1 FLEXIBLE LIVING

1.1. Hybrid Homes

1.2. Home Offices

1.3. Smart Appliances

1.4. Pet-friendly homes

1.5. Single Serve

1.6. Multi-Generational Households

1.7. Hardworking Products

1.8. Co-Living Spaces

1.9. Agelessness

1.10. Boomerang Children

1.11. Outdoor kitchens

1.12. Nomad Living

1.13. Open Plan

2. Global Megatrend No.2 AGEING POPULATION

2.1. Health Awareness

2.2. Agelessness

2.3. Smart Appliances

2.4. Multi-Generational Households

2.5. Home Robotics

2.6. Single Person Households

2.7. Older Parents

2.8. Falling Birth Rate/Smaller Family Sizes

3. Global Megatrend No.3 HEALTH AWARENESS

3.1. Clean Air

3.2. Home Acoustics

3.3. Self Quantification

3.4. Voice-Activation

3.5. 'Slow' Living

3.6. Flexitarianism

3.7. Surfaces as Screens

4. Global Megatrend No.4 PERSONALISATION

4.1. Comfortable and Safe

4.2. AR and VR

4.3. Curated Collections

4.4. Premiumisation

4.5. Mass Personalisation

4.6. Gamification

4.7. 3d-Printing

5. Global Megatrend No.5 SUSTAINABILITY

5.1. Buying British

5.2. Consumer Activism

5.3. Combating Food Waste

5.4. Water Efficiency

5.5. Staycations

5.6. War on Plastic

6. Global Megatrend No.6 URBANISATION

6.1. Un-Stores

6.2. Pop-Up Stores

6.3. Experiential Retailing

6.4. Co-Living Spaces

6.5. Co-Working spaces

6.6. Hometail

6.7. Compact Living

6.8. The Traditional High Street

6.9. Nomad Living

7. Global Megatrend No.7 DIGITAL TRANSFORMATION

7.1. Self Quantification

7.2. Smart Appliances

7.3. Voice-Activation

7.4. Seamless Omnichannel

7.5. Choice

7.6. Speed

7.7. Home Robotics

7.8. Cashless

7.9. Data Privacy