What Is Marketing?

1. Relationship Marketing

1.1. Attracting Customer Relationships

1.2. Maintaining Customer Relationships

1.3. Enhancing Customer Relationships

2. Ethics

2.1. AMA Code

2.2. Needs Verses Wants

2.3. Ethics Decision Making Frame work 8 steps

3. Global Marketing

4. Future of Social Marketing

4.1. Social Media

4.1.1. Facebook

4.1.2. Instragram

4.1.3. Twitter

4.1.4. TikTok

5. Marketing Mix: Four P's

5.1. Product

5.2. Price

5.3. Promotion

5.4. Place

6. Marketing Analytics