JUEGO GERENCIAL - JENNY MARCELA GARAVITO

JUEGO GERENCIAL - ETAPA INICIAL

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JUEGO GERENCIAL - JENNY MARCELA GARAVITO by Mind Map: JUEGO GERENCIAL - JENNY MARCELA GARAVITO

1. STRATEGIC ANALYSIS

2. Carry out a SWOT model, to identify internally and externally the weaknesses and strengths

3. ENVIRONMENTAL ANALYSIS

4. ENVIRONMENT LEVELS

5. GENERIC ENVIRONMENT

6. PESTE ANALYSIS is useful to systematize the generic analysis environment

7. Political-legal environment: Involves the different interests of the parties that affect decision-making power.ereses de las partes que afectan el poder de decisión.

8. Economic environment: Systems related to the economic part where the company operates

9. SPECIFIC ENVIRONMENT

10. It directly affects the company as customers, suppliers, competitors, etc.

11. External environment that surrounds the company in the development of its activity and affects its results

12. Social environment: Incorporates beliefs, values, company policies, as well as the social conditions of the peoples personas

13. Technological environment: Technological factors with changes that favor competitiveness

14. Environmental factor: The environment and sustainability, waste management

15. The environment decisively influences the life of a company

16. It is alien to the company that influences or conditions

17. INTERNAL ANALISIS

17.1. ANALYSIS OF THE VALUE CHAIN

17.2. It proposes that the activities of the company be separated in the form of a sequential chain in this way, the basic activities are disaggregated

18. SWOT ANALYSIS

18.1. Internal and external analysis methodology, is the principle of strategic direction

19. RESOURCE AND CAPACITY ANALYSISALISIS DE RECURSOS Y CAPACIDADES

19.1. This is developed taking into account that the resources of the company are available, as well as the capacity of the organization, and must be classified

20. This analysis refers to your resources, capabilities and characteristics

21. Theory of resources and capabilities, the organization is conceived as a resource being the source of advantage

22. MARKETING

22.1. System of business activities whose purpose is to plan and set a price, distribute products or services to meet customer needs, achieve objectives.

22.2. SOCIETY, ECONOMY, COMPANY

22.3. THEORIES OF TRADE: Mercantilists, theory of absolute advantage, comparative advantage, theory of the life cycle of a product.

22.4. CIRCULAR CYCLE OF THE ECONOMY

22.5. The center of the economy is reunited families, who can own goods and services.

22.6. It has the mission of the function to make the system work by means of the equality of demand and supply of value

23. MARKET

23.1. It is a set of people or individual consumers who can and want to buy a service or

23.1.1. MARKET STUDY

23.1.1.1. IMMEDIATE CUSTOMERS, FINAL MARKET

23.1.1.2. QUALITATIVE AND QUANTITATIVE

23.1.2. Sales campaigns will be unsuccessful unless based on market research data

24. MAIN MARKET FACTORS

24.1. EXTENSION: Territorial, local

24.1.1. CHARACTER; Decisive factor in the decision,

24.1.2. POTENTIAL: To know the possibilities of a market for a product, the total volume of consumption per inhabitant must be known.

24.1.2.1. LIMITATIONS: INTRINSIC MARKET FACTORS

24.1.2.1.1. purchasing power, price, fashion, cost of the product, weather or seasonal conditions, methods of exploitation.

24.1.2.1.2. PURCHASE AND PRICE CAPACITY

24.2. INTRINSIC FACTORS OF THE MARKET: Age, sex, race, religion, occupation, class or social position, buying habits, reasons that induce to buy.upación, clase o posición social, hábitos de compra, motivos que inducen a comprar.

25. BASIC MARKETING FACTORS

25.1. Product, price, communication, distribution, packaging, power, public relations, market intelligence, after-sales service, brand, logistics and innovation