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Media by Mind Map: Media

1. Television

1.1. Advantage

1.1.1. Main And Impact

1.1.2. Coverage and Cost Effectiveness

1.1.3. Captivity and Attention

1.1.4. Selectivity and Flexibility

1.2. Disadvantage

1.2.1. Costs

1.2.2. Lack of Selectivity

1.2.3. Fleeting Message

1.2.4. Clutter

1.2.5. Limited Viewer Attention

1.2.6. Distrust and Negative Evaluation

2. Megazine

2.1. Advantage

2.1.1. Selectivity

2.1.2. Reproduction Quality

2.1.3. Creative Flexibility

2.1.4. Permanence

2.1.5. Prestige

2.1.6. Consumer Receptivity and Engagement

2.1.7. Services

2.2. Disadvantage

2.2.1. Costs

2.2.2. Limited Reach and Frequency

2.2.3. Long Lead Time

2.2.4. Clutter and Competition for Readers’ Attention

3. Newspaper

3.1. Advantage

3.1.1. Flexibility

3.1.2. Geographic Selectivity

3.1.3. Reader Involvement and Acceptance

3.1.4. Services Offered

3.2. Disadvantage

3.2.1. Poor ReproductionQuality

3.2.2. Short Life Span/Hasty Reading

3.2.3. Lack of Selectivity

3.2.4. Clutter

4. Radio

4.1. Advantage

4.1.1. Cost and Efficiency

4.1.2. Selectivity

4.1.3. Flexibility

4.1.4. Potential for Mental Imagery

4.1.5. Integrated Marketing Opportunities

4.2. Disadvantage

4.2.1. Creative Limitations

4.2.2. Audience Fragmentation

4.2.3. Chaotic Buying Procedures

4.2.4. Limited Research Data

4.2.5. Limited Listener Attention

4.2.6. Competition from Digital Media

4.2.7. Clutter