Temporal patterns due to process of TD in Queenstown

Temporal patterns of tourism development in Queenstown

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Temporal patterns due to process of TD in Queenstown by Mind Map: Temporal patterns due to process of TD in Queenstown

1. Period 1

1.1. When?

1.1.1. late 1800s - pre-war

1.2. What?

1.2.1. Exploration phase - a few adventurous/rich people (psychocentric tourists) - looking for something different - based on natural features - few tourist services

1.2.1.1. Skiing on Remarkables, activities on/near Lake Whakatipu

1.3. Who?

1.3.1. - rich overseas tourists arriving by ship - adventurous South Islanders

1.4. Why?

1.4.1. - gold mining came to an end - people realised ZQN was a good summer destination

2. Period 2

2.1. When?

2.1.1. 1945 - 1987

2.2. What?

2.2.1. Development phase - larger companies see potential and begin to invest - large and more hotels built - more attractions, amenities - increase in jobs in tourism, services and construction => increased permanent population

2.2.1.1. Gondola 1967, Cow restaurant 1976

2.3. Who?

2.3.1. - increase in international tourists - increase in domestic tourists

2.4. Why?

2.4.1. Accessibility

2.4.1.1. - regular scenic flights from Dunedin (via Mt Cook) 1950 - 1960s flights from Chch (Mt Cook Airlines)

2.4.2. Marketing

2.4.2.1. 1970s Queenstown marketed to Japan, Australia and US (by tourism board)

3. Period 3

3.1. When?

3.1.1. 1987 - present day

3.2. What?

3.2.1. Consolidation phase - local economy is now dominated by tourism - rapid development is taking place - increased number and range of attractions and accommodation - construction boom

3.2.1.1. Some examples include: - skydiving, canyon swing, Kawarau bungy (1988), Ecozip (2010), iFly (2018) - YHA backpackers, campsite, luxury - Millbrook Resort - Gibbston Valley wine tours (1990)

3.3. Who?

3.3.1. Full range (refer Plog's continuum)

3.4. Why?

3.4.1. Adventure Tourism

3.4.1.1. AJ Hackett bungy attracted 'adventure junkies' which lead to a greater variety of 'adventure' activities and diversity of tourists.

3.4.2. Accessibility

3.4.2.1. - early 1990s daily flights from Auckland, Wellington, Dunedin - weekly flight from Sydney - 2011 airport upgrade => x35 flights from Australia per week

3.4.3. Regulators

3.4.3.1. Queenstown promoted at overseas trade fairs etc. Marketing designed specifically for international market.