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GLOBALIZATION by Mind Map: GLOBALIZATION

1. bridge gaps and make business transactions much smoother

2. is marketing on a worldwide scale

3. MASS AUDIENCE MANIPULATION

3.1. social consciousness

3.2. to incite images

3.3. double impact

3.3.1. exerts influence, their obedience

4. PUBLIC OPINION

4.1. is controlled by organized groups

4.2. represents collective preferences

5. COMMUNICATION

5.1. global communications would be the intercultural factor

6. ADVERTISING

6.1. target a niche audience

6.2. digital technology allows for a better transmission of adverts

6.3. to meet a global objective-selling a product

7. defining trend of the 21 century

8. information as a significant element of modern life