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INVESTOR PITCH by Mind Map: INVESTOR PITCH

1. m

2. MKT VALIDATION

3. PROBLEM / SOLUTION PHASE

3.1. PROBLEM

3.1.1. Undebatable / Factual

3.1.1.1. Middle Class ( LSM ...) have been aspire Estate Living

3.1.1.2. Unquestionable

3.1.1.2.1. Estate prices escalated beyond Buyer

3.1.1.3. Undebatable

3.1.1.4. No EASY soln exists

3.1.1.4.1. Building Escalation Costs

3.1.2. Simple 3 to 4 sentences

3.1.2.1. PRICE / AFFORDABILITY is an important concern for home buyers

3.1.2.2. HOTELS leave you disconnected from the city & its cuture

3.1.2.2.1. Access to Model C and SHopping facilities

3.1.2.3. NO EASY WAY exists to book a room with local or to become a host

3.2. SOLUTION

3.2.1. 3 or 4 CORE features of your product

3.2.1.1. CUSTOMISATION

3.2.1.1.1. INTERNALS

3.2.1.2. COUNTRY Feel

3.2.1.3. ACCESS

3.2.1.4. AFFORDABLE 5 star

3.2.2. A web platform where users can rent out their space to host travellers to

3.2.2.1. SAVE Money

3.2.2.2. MAKE Money

3.2.2.3. SHARE Cultrure

3.2.3. PRODUCT DEMO

3.2.3.1. AHA moment in 30s

3.2.3.1.1. Actual or Video

4. MKT ADOPTION

4.1. Show there is a plan / Go To Mkt

4.1.1. Events

4.1.2. Partnerships

4.1.3. Advertising

5. COMPETITION

5.1. 2 x 2 Matrix

5.1.1. Horizontal Offline vs Online

5.1.1.1. Offline Affordable = Competitor A

5.1.1.1.1. Offline Expensive = Competitor B

5.1.2. Vertical Affordable vs Expensive

5.1.2.1. Online Expensive Competitor C

5.1.2.1.1. Online Affordable = Air BnB

5.2. COMP ADVANTAGE

5.2.1. Underlying Magic

5.2.1.1. First to Market

5.2.1.2. Ease of Use

5.2.1.3. Demand Forecasting

5.2.1.4. Design & Brand

5.2.1.5. Host Incentive

6. TEAM

6.1. TRIO

6.1.1. CDO - Hipster

6.1.2. CTO - Hacker

6.1.3. CEO - Hustler

6.2. CORE TEAM

6.2.1. 100% dedicated

6.2.2. Capacity to bring business too its next Fundable point

7. PRESS & USER TEST

8. FINANCIALS

8.1. We are looking for 12 months financing to reach 100 000 transactions on bnb

8.2. The ASK Heres how the money you invest can make lots money Growth / Expansion

8.2.1. 500k Angel Round

8.2.2. 100 00 transactions with Air Bnb

8.2.3. 2m Revenue over 12 months

9. PRODUCT PHASE

9.1. PRODUCT

9.1.1. Demo

9.1.2. 60s Video

9.2. Features & Benefits

9.3. BUS MODEL

9.3.1. " We take 10% commission of every transaction "

9.3.1.1. R64 MILLION

9.3.1.1.1. Trips with Air Bnb

9.3.1.2. R25 AVERAGE FEE

9.3.1.2.1. R80 / night for 3 nights

9.3.1.3. R200 MILLION

9.3.1.3.1. REVENUE Projected by 2022

9.4. TRACTION ( Consider Up Front)

9.4.1. Built Product

9.4.2. Early signs of Revenue

9.4.3. Stand Out

10. GO TO MARKET

10.1. PROVE to investor that u know how to optimally spend their money

10.2. MKT SIZE

10.2.1. Bottom Up ?

10.2.1.1. Use Mt Share of other companies

10.2.1.1.1. Worst case

10.2.1.1.2. Realistic

10.2.1.1.3. Best Case

10.2.1.2. How much can this company make

10.2.2. Top Down

10.2.2.1. AVOID 1 % Market share

10.3. Go to Market

10.3.1. Layout of Customer xx

10.3.2. Rollout

10.3.3. Timeline

10.3.4. Expected unit Economics

10.3.5. Length of Sales Cycle