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iPod's Critical Succes Factors by Mind Map: iPod
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iPod's Critical Succes Factors

This is just a demo map that you can delete right away, if you feel like it...

balance in key activities

Marketing

Technology

User-experience

value proposition: total music solution

Player hard- & firmware

Integration with existing systems through music management software

Vast accessory ecosystem

iTunes store for concent

Backward compatibility with existing music collections

key resources

Industrial design

Distribution channels

Leveraging: hardware and software capabilities through modular innovation

strategic partners

Music industry labels for content

Value added accessory ecosystem

Outsourcing of manufacturing

customer relationships

Loyal core-customer base attributed to early market succes and further product development

High brand awareness and appeal in the mainstream market.

distribution channels

Existing sales channels for early market

Increase of addressable market through addition of mainstream retail channels

iTunes store content distribution

customer segment

Early niche in: existing installed-base

Increase accessible market through windows competability

Must have for the trendy and fashionable

Trickle down effect into the overall mainstream market

cost

Labour

Manufacturing

Brand-image

Content infrastructure

revenues

iPod players

iTunes store

Accessory licensing