Strategic marketing

1. 1)Internal audit

1.1. Any company-specific factors (distribution channel, competitive position, special advantages)

1.1.1. A strength/weakness analysis

2. 2)External audit

2.1. Company-specific factors such as market trends

2.1.1. Opportunities/threats analysis

3. 3)Other analyses

3.1. Financial information, organizational issues, product life cycles

4. 4)Strategic plan

4.1. Objectives

4.2. Target markets

4.3. Positioning of products

4.4. Key elements of the marketing mix

4.5. Selling plan

4.6. Risk assessment

4.7. Timetable

4.8. Expenditure and budgets