Q4 2012 Marketing Plan of Attack

1. Q4 Renewal Campaign

1.1. Monthly "Special" Renewal Promotions

1.1.1. October

1.1.1.1. Theme

1.1.1.2. Web Pages

1.1.1.2.1. Sales Page

1.1.1.2.2. Upsell Page

1.1.1.2.3. Thank You Page

1.1.1.3. Emails

1.1.1.3.1. Schedule

1.1.1.3.2. Email Copy

1.1.2. November

1.1.3. December

1.2. Current Renewal Funnel

2. Q4 Monthly CCM-USCCA Promotions

3. USCCA Lifetime Membership Launch

4. Concealed Carry Magazine National Launch

5. "Responsibly Armed Citizen" Vote/Survey/Study