TR Marketing Mix

Marketing media, channels, vehicles, formats, traffic, cost, conversions, revenue, profit

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TR Marketing Mix by Mind Map: TR Marketing Mix

1. Paid Ads

1.1. Text

1.1.1. AdWords

1.1.2. AdSense

1.1.2.1. Text

1.1.2.2. Banner

1.1.3. Product Ads

1.1.3.1. Amazon gift cards

1.2. Banner

1.2.1. Direct Ads

1.2.2. Ad Networks

1.2.2.1. Baseline Network

1.2.2.2. AdReady

1.3. Video

1.3.1. Promoted Videos

2. Partnerships

2.1. Manufacturers

2.1.1. Rackets

2.1.1.1. Attached promo labels

2.1.2. Accessories

2.1.2.1. Logos

2.2. Parks and Rec

2.2.1. Brochures and guides

2.3. Schools

2.4. Clubs

3. Influentials

3.1. Stores

3.1.1. Offline

3.1.1.1. Table tents

3.1.1.2. Business cards (handouts)

3.1.1.3. Stickers

3.1.1.4. Gift cards

3.1.1.5. Vinyl banners

3.1.2. Online

3.1.2.1. Links from sites

3.1.2.2. Banners on sites

3.1.2.3. Email blasts

3.2. Stringers

3.2.1. Offline

3.2.1.1. Table tents

3.2.1.2. Business cards (handouts)

3.2.1.3. Stickers

3.2.1.4. Vinyl banners

3.2.1.5. Flyers

3.2.1.6. Gift cards

3.2.2. Online

3.2.2.1. Links from sites

3.2.2.2. Banners on sites

3.2.2.3. Email blasts

3.3. Coaches

3.3.1. Online

3.3.1.1. Links from sites

3.3.2. Offline

3.3.2.1. Business cards

3.3.3. via TR engagement

3.3.3.1. Mail post cards

3.3.3.2. Email

4. Online

4.1. Free

4.1.1. Classifieds

4.1.1.1. Backpage

4.1.1.2. Directories

4.1.2. SEO

4.1.2.1. Text

4.1.2.2. Video

4.1.3. Social Media

4.1.3.1. Networks

4.1.3.2. Blogs & Forums

4.1.3.3. Bookmarking

4.1.3.4. Wikis

4.2. Email

4.2.1. CL

4.2.2. Yahoo Groups

4.2.3. Clubs, meetups

5. Offline

5.1. Paid

5.1.1. Direct Mail

5.1.1.1. Letters

5.1.1.2. Post cards

5.1.2. Print Media

5.1.2.1. Google Print Network

5.1.2.2. College Newspapers

5.1.3. Events

5.1.3.1. ATP Tournaments

5.1.3.2. College Tournaments

5.1.3.3. Local tournaments and parties

5.1.4. Outdoor Billboards

5.1.4.1. Subways

5.1.4.2. Train Stations

5.1.5. Pro Endorsements

5.1.6. TR branded giveaways

5.1.6.1. T-Shirts, Hats, Bags

6. TV

6.1. Tennis Channel

6.2. Google TV Network

7. PR

7.1. Free press, self promotion, articles

7.1.1. Journalists

7.1.2. Reporters

7.1.3. Bloggers

7.2. PR Web / Vocus press releases

8. Facilities

8.1. Public courts

8.1.1. Styrene flyers

8.2. Clubs (open)

8.2.1. Offline

8.2.1.1. Table tents

8.2.1.2. Business cards (handouts)

8.2.1.3. Stickers

8.2.1.4. Vinyl banners

8.2.1.5. Flyers

8.2.2. Online

8.2.2.1. Links from sites

8.2.2.2. Banners on sites

8.2.2.3. Email blasts