1. Paid Ads
1.1. Text
1.1.1. AdWords
1.1.2. AdSense
1.1.2.1. Text
1.1.2.2. Banner
1.1.3. Product Ads
1.1.3.1. Amazon gift cards
1.2. Banner
1.2.1. Direct Ads
1.2.2. Ad Networks
1.2.2.1. Baseline Network
1.2.2.2. AdReady
1.3. Video
1.3.1. Promoted Videos
2. Online
2.1. Free
2.1.1. Classifieds
2.1.1.1. Backpage
2.1.1.2. Directories
2.1.2. SEO
2.1.2.1. Text
2.1.2.2. Video
2.1.3. Social Media
2.1.3.1. Networks
2.1.3.2. Blogs & Forums
2.1.3.3. Bookmarking
2.1.3.4. Wikis
2.2. Email
2.2.1. CL
2.2.2. Yahoo Groups
2.2.3. Clubs, meetups
3. TV
3.1. Tennis Channel
3.2. Google TV Network
4. PR
4.1. Free press, self promotion, articles
4.1.1. Journalists
4.1.2. Reporters
4.1.3. Bloggers
4.2. PR Web / Vocus press releases
5. Partnerships
5.1. Manufacturers
5.1.1. Rackets
5.1.1.1. Attached promo labels
5.1.2. Accessories
5.1.2.1. Logos
5.2. Parks and Rec
5.2.1. Brochures and guides
5.3. Schools
5.4. Clubs
6. Influentials
6.1. Stores
6.1.1. Offline
6.1.1.1. Table tents
6.1.1.2. Business cards (handouts)
6.1.1.3. Stickers
6.1.1.4. Gift cards
6.1.1.5. Vinyl banners
6.1.2. Online
6.1.2.1. Links from sites
6.1.2.2. Banners on sites
6.1.2.3. Email blasts
6.2. Stringers
6.2.1. Offline
6.2.1.1. Table tents
6.2.1.2. Business cards (handouts)
6.2.1.3. Stickers
6.2.1.4. Vinyl banners
6.2.1.5. Flyers
6.2.1.6. Gift cards
6.2.2. Online
6.2.2.1. Links from sites
6.2.2.2. Banners on sites
6.2.2.3. Email blasts
6.3. Coaches
6.3.1. Online
6.3.1.1. Links from sites
6.3.2. Offline
6.3.2.1. Business cards
6.3.3. via TR engagement
6.3.3.1. Mail post cards
6.3.3.2. Email
7. Offline
7.1. Paid
7.1.1. Direct Mail
7.1.1.1. Letters
7.1.1.2. Post cards
7.1.2. Print Media
7.1.2.1. Google Print Network
7.1.2.2. College Newspapers
7.1.3. Events
7.1.3.1. ATP Tournaments
7.1.3.2. College Tournaments
7.1.3.3. Local tournaments and parties
7.1.4. Outdoor Billboards
7.1.4.1. Subways
7.1.4.2. Train Stations
7.1.5. Pro Endorsements
7.1.6. TR branded giveaways
7.1.6.1. T-Shirts, Hats, Bags
8. Facilities
8.1. Public courts
8.1.1. Styrene flyers
8.2. Clubs (open)
8.2.1. Offline
8.2.1.1. Table tents
8.2.1.2. Business cards (handouts)
8.2.1.3. Stickers
8.2.1.4. Vinyl banners
8.2.1.5. Flyers
8.2.2. Online
8.2.2.1. Links from sites
8.2.2.2. Banners on sites
8.2.2.3. Email blasts