Tropic Air

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Tropic Air by Mind Map: Tropic Air

1. introduction of company

1.1. largest/most experienced airline in Belize

1.2. 1979 years old founded by Johnny Greif III

1.3. 13 destinations

1.4. offers tourism

1.5. employ over 250 people and offer over 180 daily scheduled flights

1.6. Cessna Caravans

2. implemented technology

2.1. online support for questions

2.2. interactive maps while flying

2.2.1. New node

2.3. wifi while in the air

3. Locations

3.1. expanding locations to three surrounding islands

3.2. partnering with a larger charter plane from America or Mexico

3.3. expand tour destinations (only 5 available now)

3.4. one central location

4. internet marketing

4.1. social media promotions ie. games/survery's for discounts

4.2. mobile app with updates about flights & special offers

4.3. use of facebook

4.4. twitter

4.5. "like"/"tweet" option from official website

4.6. Feedback questionnaires

5. clicks & bricks strategy

5.1. easy access

5.2. convenience of buying or planning trips

5.3. develop customer relationships both online & offline

5.4. good experience = loyal customers

5.5. If one cannot access internet they can still call

5.6. creates more room for improvement

6. Plan

6.1. create website/social media pages

6.2. research customer base

6.3. design marketing campaign

6.4. offer sales associate service

6.5. implement internet marketing

6.6. plan for growth

7. Pegasus Airlines