Yes, you can grow and still do not use more energy!
integrated design and performance assessment - new model: design decisions have an impact
large scale design
small scale design
temporary strategies and infrastructure
if desirable and ethical at the same time
both bottom-up, top-down because problems are so big!
What should we make
Who are we making it for
known - unknown
discipline (saying yes), creativity (saying no)
routines (rules) - changes (impulses)
planning (efficiency)- improvisation
exploitation (implementation, production, - exploration (search, new ideas)
experts (very little detail, but search solution too small) - non experts, when are you expert and when not, Project: Thesus - Medico: Improved Search for medical images
What tool you use in this particiular situation: what is more suitable: when you are in "discipline" then go to "change"
How to design a conversation!
Difference between Roger Martin and Greg Van Alstyne
Production, from points of difference to point of parity
marketing, same as production
Herb Simons definition implies: everyone is a designer
creating products and services that are both profitable and humanly satisfying
swinging between sythessis and analysis
reconciling multiple languages and media