New + Active User Goals: Acquire 50MM new users Increase active users by 50%
by kemba hall
1. Productivity that is engages users (Dashboard feel)
1.1. "Don't Forget"
1.2. "Top 3 Goals"
1.2.1. Encourage user upon first launch or relaunch to write their top 3 daily goals
1.2.1.1. Could provide more insight on what matters to users and we can better provide recommendations/ads
1.2.2. Allow users to select status of task, delete, reuse
1.3. Inspiration
1.3.1. based off interests and could leverage pinterest
1.4. Show/Remind first time users how they can remove cards
2. Feels Like...
2.1. Current: News Room
2.2. Future: Personal Homepage that offers multiple forms for engagement
3. Rewards
3.1. Good initiative
3.2. Diversify activities to reflect personalization
4. Onboarding
4.1. Interactive
4.2. Users should be able to complete an activity that leads to rewards
4.3. Progress bar
5. Email Summaries
5.1. users may want a "mail" widget displaying mailbox summaries to then select an inbox for quick access to email
5.2. calendar reminders from non msft accounts
6. News Feed feels a bit overwhelming
6.1. Content could be viewed as "noise" since its not always as applicable and personalization is left to the user to create
6.2. Content needs to be memorable or desirable
6.3. If user isn't a reader news feed is not welcoming
7. Social Media Widgets
7.1. Display social media notifications
7.2. Allow users to choose individual LinkedIn, Instagram, Facebook, Twitter, Reddit, TikTok, Pinterest
8. What do most users do when they start a new browser/tab session
8.1. shop
8.1.1. check on order status
8.1.2. "window" shop
8.1.3. full consumer
8.2. email
8.2.1. respond to emails
8.2.2. organizational actions within emails
8.2.3. create/respond to invites
8.3. social media
8.3.1. blogs
8.3.1.1. both as a creator and a consumer
8.4. work activities
8.5. online banking
8.6. research
8.6.1. based on trends, personal interests, work