Spiral Dynamics

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Spiral Dynamics by Mind Map: Spiral Dynamics

1. Value System

1.1. Semes

1.1.1. The words, symbols, icons, and objects which attach to a vMeme

1.1.2. The words, symbols, music, literary metaphors, icons, artifacts, and other “concrete” objects that are the end products and specific storage containers of vMemes.

1.1.3. Example: flags, logos, gang colors, musical lyrics, architectural style

1.1.4. Tangible

1.2. Themes

1.2.1. Issues, causes, and events which form around a vMeme’s energy field.

1.2.2. The idea, cause, issue, position, or event that is attracted by a vMeme and into which the vMeme also injects its Core Intelligence.

1.2.3. The Theme then becomes a representative of or a conveyance for that specific vMeme, i.e., religion, political view, social-cultural movement, philosophy, symbolic event, celebration, etc.

1.2.4. Intangible

1.3. Memes

1.3.1. Acquired through communication

1.3.2. They are:

1.3.2.1. Themes and intangible structure

1.3.2.2. Semes & tangible signs

1.3.2.3. Worldviews & ethical mode

1.3.2.4. Attitudes, ideas & beliefs

1.3.2.5. Values as content, what matter

1.3.2.6. Self-image & character

1.4. Genes

1.4.1. Biological codes, patterns, and predispositions

1.4.2. Individual and collective biological genetic pools

1.4.3. A Closed, Open, and Arrested condition/capacity (within the person)

1.4.4. Personality—temperament and texture attribute

1.4.5. Physiological Characteristics and traits

1.4.6. Propensities towards intelligences and capacities

1.4.7. Temperament-texture

1.4.8. Raw Intelligences

1.4.9. Coarse Mind-styles

1.4.10. Body shape and change

1.4.11. Disease potentials

1.4.12. Racial characteristics

1.5. Worldviews

1.5.1. Repertoire of all awakened, accessible vMemes

1.5.2. Within the worldview:

1.5.2.1. Epistemologies—ways of knowing

1.5.2.2. Filters and Editors (both conscious and unconscious) to sift and sort input.

1.5.2.3. Priority Stack—cluster that exists in varying degrees of strength and relevance when a person/organization/society is in a “idle” position (before a mindset-focusing stimulus) and which orders inputs.

1.5.2.4. Ways of Interpreting themes and Connecting with semes.

1.5.2.5. Lenses that magnify or minimize events in the perceptual world.

1.5.2.6. Pattern Recognition and Scanning for relationships.

1.5.2.7. Structures of like/dislike, approach/avoidance, and live-for/die-for causes

1.6. Mindsets

1.6.1. Online vMemes activated at a specific time and place in response to specific Life Conditions.

1.6.2. This is shaped by previous experiences, the relative priority of a person’s vMeme cluster, and the unique properties of the message or stimulus that activates and focuses the mind.

1.7. vMemes

1.7.1. Qualities

1.7.1.1. 1. vMEMEs manifest the core intelligences that form systems and impact human behavior.

1.7.1.1.1. A vMEME contains the basic package of:

1.7.1.1.2. Each vMEME has a directional compass that makes it:

1.7.1.1.3. vMEMEs cannot be detected by behavior

1.7.1.2. 2. vMEMEs impact all of life’s choices

1.7.1.2.1. vMEMEs are self-organizing entities that impact virtually everything in our lives.

1.7.1.2.2. vMEMEs act like magnetic fields that bind entitities together or cause them to repel.

1.7.1.2.3. Change requires a panful uprooting of one vMEME before another can take hold

1.7.1.2.4. vMEMEs develop minds of their own

1.7.1.3. 3. vMEMEs express both healthy and unhealthy qualities

1.7.1.3.1. Healthy vMEMES:

1.7.1.4. 4. vMEMEs are structures of thinking

1.7.1.4.1. “vMEMEs determine how people think or make decisions in constrast to what they believe or value.

1.7.1.4.2. Schemas=vMEMEs; containers in which contents can be po

1.7.1.4.3. Conflicts occur between vMEMEs when they overlap in limited space, either physical or conceptual, and seek to influence the same people.

1.7.1.5. 5. vMEMEs can brighten and dim as Life conditions change

1.7.1.5.1. vMEMEs are cybernetic (able to read, feedback, and adjust)

1.7.2. Principles

1.7.2.1. Principle 1: Humans possess the capacity to create new vMemes

1.7.2.1.1. A. A set of instructions, probably encoded in our DNA, that equip us to awaken new systems which add to or even replace old ones

1.7.2.1.2. B. Dynamic forces generated in both nature and nurture that trigger specific systems

1.7.2.1.3. C. The capacity of the human brain to house a number of subsystems, all at the same time, with some active and others relatively passive

1.7.2.2. Principle 2: Life Conditions awaken vMemes which may emerge, surge, regress, or fade in response

1.7.2.2.1. The Four aspects of Life Conditions:

1.7.2.3. Principle 3: vMemes zig-zag between Express-self and Sacrifice-self themes.

1.7.2.3.1. Swing from Internal ‘me’ to an External ‘we’ locus of control and then back again

1.7.2.3.2. Swing in the centrality of the self b/w a free-standing individual and a person defined primarily in terms of the group.

1.7.2.3.3. Swing in reliance on external inputs and feedback form others to trusting internal judgments.

1.7.2.3.4. Swing from attempting to explore the external world and master it to a need to repair the inner world and coming to peace with it.

1.7.2.3.5. Warm colors are for self/expressive,

1.7.2.3.6. Cool colors for communal/collectivist

1.7.2.3.7. The proportion of me to we vMemes sets the tone for generations.

1.7.2.4. Principle 4: vMemes emerge along the Spiral in a wave-like fashion

1.7.2.4.1. Entering

1.7.2.4.2. Peak

1.7.2.4.3. Exiting

1.7.2.5. Principle 5: vMemes spiral up and down through levels of complexity

1.7.2.5.1. Four characteristics of the overall flow:

1.7.2.6. Principle 6: vMemes coexist within our ‘onion’-like profiles

1.7.2.6.1. vMemes are types of thinking nested in us rather than types of us

1.7.2.7. Principle 7: vMemes cluster in Tiers of Six along the spiral

1.7.3. Aspects

1.7.3.1. The process whereby people bond to, attach to, then unbond or detach from Themes and Semes.

1.7.3.2. Core intelligences that shape psychosocial systems

1.7.3.3. Capacities to fit complexities

1.7.3.4. A “bottom line” for human existence

1.7.3.5. A Rationale for why things happen.

1.7.3.6. A Level of Complexity of functioning

1.7.3.7. A Neurological Capacity to detect and deal with a specific set of life conditions

1.7.3.8. A Range of Development from low to high elaboration

1.7.3.9. A Closed, Open, and Arrested condition (within the situation and context)

1.7.3.10. A specific package of Approaches to Emotions and feelings

1.7.3.11. A Concept of Time and place

1.7.3.12. A Locus of Control (from inside or outside)

1.7.3.13. A degree of Predation or Proliferation (how driven to spread outward like a virus or consolidate inwardly; how much to move beyond boundaries or to operate within the boundaries.

1.7.3.14. A Particle-Field Focus between concentration on individual particles (elites) or the entire field (collectives)

2. The 8 vMemes

2.1. By Color

2.1.1. Beige

2.1.1.1. Structure

2.1.1.1.1. Loose Bands

2.1.1.2. Perspective

2.1.1.2.1. Reactive/Automatic

2.1.1.3. Motivation

2.1.1.3.1. Periodic Physiological

2.1.1.4. Learning System

2.1.1.4.1. Habituation

2.1.1.5. Process

2.1.1.5.1. Survivalistic

2.1.1.6. Emotions

2.1.1.6.1. Distress and delight based on biological satisfaction

2.1.1.7. Hot Buttons

2.1.1.7.1. Offer food, water

2.1.1.7.2. Sex

2.1.1.7.3. Input through basic senses

2.1.1.7.4. Touch (if safe)

2.1.1.7.5. Caress to give reassurance

2.1.1.8. Cold Buttons

2.1.1.8.1. Withdraw food or make threatening moves

2.1.1.8.2. Cause physical pain or discomfort through temperature

2.1.1.8.3. Thirst

2.1.1.8.4. Treat as animal-like being

2.1.1.9. Goal In Life

2.1.1.9.1. To obtain the immediate satisfaction of the imperative periodic physiological needs of the species in order to insure continued survival

2.1.1.10. Coping Mechanisms

2.1.1.10.1. Depends on life support systems—either from nature or from other people.

2.1.1.11. Manifestations

2.1.1.11.1. Embryonic

2.1.1.11.2. Structural

2.1.1.11.3. Regressive

2.1.1.11.4. Situational

2.1.2. Purple

2.1.2.1. Structure

2.1.2.1.1. Tribal

2.1.2.2. Perspective

2.1.2.2.1. Animistic/Autistic

2.1.2.3. Motivation

2.1.2.3.1. A-periodic Physiological

2.1.2.4. Learning System

2.1.2.4.1. Classical Conditioning

2.1.2.5. Process

2.1.2.5.1. Circular

2.1.2.6. Emotions

2.1.2.6.1. Lives with fear and superstition

2.1.2.7. Hot Buttons

2.1.2.7.1. Rituals

2.1.2.7.2. Respect for powerful figures

2.1.2.7.3. Appeals to safety, magic, mysticism

2.1.2.7.4. Traditional ways and customs

2.1.2.7.5. Desires of spirit beings

2.1.2.7.6. Signs and omens

2.1.2.7.7. Give tokens and tangible good

2.1.2.7.8. Respect elders

2.1.2.7.9. Show honor to ancestors

2.1.2.8. Cold Buttons

2.1.2.8.1. Speak ill of the chief or tribe

2.1.2.8.2. Step on or desecrate sacred grounds

2.1.2.8.3. Violate taboos or ritual ways

2.1.2.8.4. Introduce ambiguity

2.1.2.8.5. Isolate and force accelerated change and uncertainty

2.1.2.8.6. Threaten family

2.1.2.8.7. Disrespect elders or ancestors

2.1.2.8.8. Don’t try to understand

2.1.2.9. Goal In Life

2.1.2.9.1. To insure safety and security by holding to the tribal ways, defending the clan against danger, and being willing to sacrifice the self for the good of the group and/or chieftain.

2.1.2.10. Coping Mechanisms

2.1.2.10.1. Relies on totems, taboos, rituals, omens, spirits, and signs

2.1.2.10.2. Finds comfort and protection from family, clan, or tribe

2.1.2.11. Manifestations

2.1.2.11.1. Chieftain-dependent

2.1.2.11.2. Clan/Tribe-dependent

2.1.2.11.3. Mysticism-dependent

2.1.3. Red

2.1.3.1. Structure

2.1.3.1.1. Empires

2.1.3.2. Perspective

2.1.3.2.1. Egocentric

2.1.3.3. Motivation

2.1.3.3.1. Psychological Survival

2.1.3.4. Learning System

2.1.3.4.1. Operant Conditioning

2.1.3.5. Process

2.1.3.5.1. Exploitative

2.1.3.6. Emotions

2.1.3.6.1. Caught up in anger and avoiding shame

2.1.3.7. Hot Buttons

2.1.3.7.1. Immediate Payoffs

2.1.3.7.2. Macho appeals, challenges, and dares

2.1.3.7.3. Heroic images

2.1.3.7.4. More clout and personal power

2.1.3.7.5. Looking good and getting due respect

2.1.3.7.6. Gaining control over nature and other people

2.1.3.7.7. Getting by with something

2.1.3.7.8. Prizes and Rewards—NOW

2.1.3.8. Cold Buttons

2.1.3.8.1. Challenge power or courage

2.1.3.8.2. Shame or put down person/group

2.1.3.8.3. Move onto turf uninvited

2.1.3.8.4. Display more powerful weapons

2.1.3.8.5. Make gestures and name-call

2.1.3.8.6. Be derisive and laugh

2.1.3.8.7. Make to lose face

2.1.3.8.8. Taunt as an outsider

2.1.3.8.9. Appear or talk weak

2.1.3.8.10. Make excuses

2.1.3.9. Goal In Life

2.1.3.9.1. To gain enough power to instantly gratify needs, impulses, and desires through a willingness to fight against any kind of domination or threat

2.1.3.10. Coping Mechanisms

2.1.3.10.1. Tends to be guiltless

2.1.3.10.2. Depends only on the self—trusts no one else

2.1.3.11. Manifestations

2.1.3.11.1. Internal:

2.1.3.11.2. External:

2.1.4. Blue

2.1.4.1. Structure

2.1.4.1.1. Pyramidal

2.1.4.2. Perspective

2.1.4.2.1. Absolutistic

2.1.4.3. Motivation

2.1.4.3.1. Order/Meaning

2.1.4.4. Learning System

2.1.4.4.1. Avoidant

2.1.4.5. Process

2.1.4.5.1. Authoritarian

2.1.4.6. Emotions

2.1.4.6.1. Deals with an almost perpetual guilt burden

2.1.4.7. Hot Buttons

2.1.4.7.1. Duty, honor, country

2.1.4.7.2. Obedience to higher authority

2.1.4.7.3. Being prepared

2.1.4.7.4. Sacrifice and discipline

2.1.4.7.5. Rewards for didication to come in the afterlife

2.1.4.7.6. Purpose

2.1.4.7.7. Stability/order

2.1.4.7.8. Standards & Norms

2.1.4.7.9. Finding greater meaning

2.1.4.7.10. Being a good citizen

2.1.4.7.11. Punctuality

2.1.4.7.12. Righteousness

2.1.4.8. Cold Buttons

2.1.4.8.1. Attack religion, country, or ethnic heritage

2.1.4.8.2. Desecrate symbols or Holy Books

2.1.4.8.3. Put down the One-True-Way or make fun of it

2.1.4.8.4. Violate chain-of-command

2.1.4.8.5. Disregard rules and directives

2.1.4.8.6. Appear unfair or sleazy

2.1.4.8.7. Be wishy-washy

2.1.4.8.8. Use “bad” language

2.1.4.8.9. Demean the standards

2.1.4.8.10. Be late

2.1.4.9. Goal In Life

2.1.4.9.1. To conform to a directive design, those superior forces, which guide man and his destiny along prescribed paths.

2.1.4.9.2. The purpose is to maintain stability for the present and to guarantee the future reward, which is not being earned in the present.

2.1.4.10. Coping Mechanisms

2.1.4.10.1. Follows “the rules”

2.1.4.10.2. Strives to maintain an orderly system

2.1.4.10.3. Shuns that which is “wrong” and those who do so

2.1.4.10.4. Supports the belief through sacrifice and discipline

2.1.4.11. Manifestations

2.1.4.11.1. Obedience orientation

2.1.4.11.2. Systems orientation

2.1.4.11.3. Punitive orientation

2.1.5. Orange

2.1.5.1. Structure

2.1.5.1.1. Delagative

2.1.5.2. Perspective

2.1.5.2.1. Achievist/Materialistic/Multiplistic

2.1.5.3. Motivation

2.1.5.3.1. Adequacy/Competency

2.1.5.4. Learning System

2.1.5.4.1. Expectancy

2.1.5.5. Process

2.1.5.5.1. Strategic

2.1.5.6. Emotions

2.1.5.7. Hot Buttons

2.1.5.7.1. Opportunities to succeed

2.1.5.7.2. Progress, growth, winning, achievement, making things better

2.1.5.7.3. Competitive edge & advantages

2.1.5.7.4. Bigger-and-better

2.1.5.7.5. New and Improved

2.1.5.7.6. State-of-the-art

2.1.5.7.7. Fashionable

2.1.5.7.8. Prevailing through experience

2.1.5.7.9. Cutting edge

2.1.5.7.10. Make deals and bargains

2.1.5.7.11. Treat like a VIP

2.1.5.8. Cold Buttons

2.1.5.8.1. Put down profit or entrepreneurism

2.1.5.8.2. Talk about collectivization

2.1.5.8.3. Challenge compulsive drives

2.1.5.8.4. Deny rewards for good performance

2.1.5.8.5. Force sameness

2.1.5.8.6. Cost prestige

2.1.5.8.7. Trap with rules and procedures

2.1.5.8.8. Fail to bargain or negotiate

2.1.5.8.9. Seem inflexible

2.1.5.8.10. Treat as one of the herd

2.1.5.8.11. Seem ordinary

2.1.5.9. Goal In Life

2.1.5.9.1. Individually, the goal is to achieve politically and materialistically through the skillful use of power, popularity, and prestige, enjoying the thrills of winning and the satisfaction of accomplishment.

2.1.5.9.2. Culturally, the archivist goal is to conquer the world by learning its secrets in order to provide a higher level of existence here and now.

2.1.5.10. Coping Mechanisms

2.1.5.10.1. Individual:

2.1.5.10.2. Cultural:

2.1.5.11. Manifestations

2.1.5.11.1. Overt

2.1.5.11.2. Covert

2.1.6. Green

2.1.6.1. Structure

2.1.6.1.1. Egalitarian

2.1.6.2. Perspective

2.1.6.2.1. Pluralistic/Relativistic

2.1.6.3. Motivation

2.1.6.3.1. Love/Affiliation

2.1.6.4. Learning System

2.1.6.4.1. Observational

2.1.6.5. Process

2.1.6.5.1. Consensual

2.1.6.6. Emotions

2.1.6.6.1. Carries great responsibility for others and the burden of caring so much.

2.1.6.7. Hot Buttons

2.1.6.7.1. Participation and involvement

2.1.6.7.2. Consensus decisions

2.1.6.7.3. Teamwork

2.1.6.7.4. Liberation of the oppressed

2.1.6.7.5. Sharing

2.1.6.7.6. Acceptance of human weakness and foibles

2.1.6.7.7. Openness

2.1.6.7.8. Environment sensitivity

2.1.6.7.9. Tolerance

2.1.6.7.10. Political correctness

2.1.6.7.11. Inclusion

2.1.6.7.12. Social Responsibility and awareness

2.1.6.7.13. Participation

2.1.6.7.14. Corporate citizenship

2.1.6.7.15. Community Involvement

2.1.6.8. Cold Buttons

2.1.6.8.1. Assault the group’s goals and ideals

2.1.6.8.2. Try to get centralized control

2.1.6.8.3. Divide the group

2.1.6.8.4. Reject collective for individual accountability

2.1.6.8.5. Support aggressive competition

2.1.6.8.6. Deny affect and feelings

2.1.6.8.7. Degrade quality of life or environment

2.1.6.8.8. Appear cold-blooded

2.1.6.8.9. Appear mercenary

2.1.6.8.10. Rely on “hard facts” to the exclusion of people factors

2.1.6.8.11. Act elitist or exclusive

2.1.6.9. Goal In Life

2.1.6.9.1. To seek peace with the inner self and the inner selves of others, in the belief that people need to be needed.

2.1.6.10. Coping Mechanisms

2.1.6.10.1. Individual:

2.1.6.10.2. Cultural:

2.1.7. Yellow

2.1.7.1. Structure

2.1.7.1.1. Interactive

2.1.7.2. Perspective

2.1.7.2.1. Existential/Systemic

2.1.7.3. Motivation

2.1.7.3.1. Self Worth

2.1.7.4. Learning System

2.1.7.4.1. Untitled

2.1.7.5. Process

2.1.7.5.1. Integrative

2.1.7.6. Emotions

2.1.7.6.1. What emotionality there is in this stage is based in feelings about one’s own performance and failures of systems to function as needed.

2.1.7.7. Hot Buttons

2.1.7.7.1. Liberate to be and do as one chooses

2.1.7.7.2. Learning interesting things to enhance quality of being

2.1.7.7.3. Access to diversity in people, choices, and big picture views

2.1.7.7.4. Enhancing competency and functionality

2.1.7.8. Cold Buttons

2.1.7.8.1. Force rules without reasons

2.1.7.8.2. Impose dysfunctional structure

2.1.7.8.3. Focus on minor details

2.1.7.8.4. Be punitive

2.1.7.8.5. Deny individual control of time

2.1.7.8.6. Make work repetitive

2.1.7.8.7. Close access to varied information or learning resources

2.1.7.8.8. Try to homogenize

2.1.7.8.9. Knowingly harm people or the environment

2.1.7.8.10. Pass the buck to the future

2.1.7.8.11. Force groupness

2.1.7.8.12. Ignore diversity of thinking

2.1.7.9. Goal In Life

2.1.7.9.1. To re-acquaint man and nature and to approach the problems of living in a world of scarcity with delicate and diminishing resources.

2.1.7.10. Coping Mechanisms

2.1.7.10.1. Behaving in systemic terms

2.1.8. Turqoise

2.1.8.1. Structure

2.1.8.1.1. Global

2.1.8.2. Perspective

2.1.8.2.1. Differential/Holistic

2.1.8.3. Motivation

2.1.8.3.1. Untitled

2.1.8.4. Learning System

2.1.8.4.1. Untitled

2.1.8.5. Process

2.1.8.5.1. Flowing and ecological

2.1.8.6. Emotions

2.1.8.6.1. Seems to reactivate outer focused spirituality based in liberation of consciousness without ceremony or groupiness.

2.1.8.7. Hot Buttons

2.1.8.8. Cold Buttons

2.1.8.8.1. Hide reality

2.1.8.8.2. Set short term goals at expense of living system in the long-term

2.1.8.8.3. Enforce narrow vies about ethnicities, ideologies, and political conflict

2.1.8.8.4. Deny spirituality

2.1.8.8.5. Make self-serving excuses

2.1.8.8.6. Leave residues

2.1.8.8.7. Seek advantages through deception

2.1.8.8.8. Appear mundane

2.1.8.8.9. Take a narrow view

2.1.8.8.10. Put up with destructive forces

2.1.8.8.11. Take the easy course

2.1.8.8.12. Be too earthbound

2.1.8.9. Goal In Life

2.1.8.9.1. Untitled

2.1.8.10. Coping Mechanisms

2.1.8.10.1. Untitled

2.2. By Attribute

2.2.1. Structure

2.2.1.1. Beige

2.2.1.1.1. Loose Bands

2.2.1.2. Purple

2.2.1.2.1. Tribal

2.2.1.3. Red

2.2.1.3.1. Empires

2.2.1.4. Blue

2.2.1.4.1. Pyramidal

2.2.1.5. Orange

2.2.1.5.1. Delagative

2.2.1.6. Green

2.2.1.6.1. Egalitarian

2.2.1.7. Yellow

2.2.1.7.1. Interactive

2.2.1.8. Turqoise

2.2.1.8.1. Global

2.2.2. Perspective

2.2.2.1. Beige

2.2.2.1.1. Reactive/Automatic

2.2.2.2. Purple

2.2.2.2.1. Animistic/Autistic

2.2.2.3. Red

2.2.2.3.1. Egocentric

2.2.2.4. Blue

2.2.2.4.1. Absolutistic

2.2.2.5. Orange

2.2.2.5.1. Achievist/Materialistic/Multiplistic

2.2.2.6. Green

2.2.2.6.1. Pluralistic/Relativistic

2.2.2.7. Yellow

2.2.2.7.1. Existential/Systemic

2.2.2.8. Turqoise

2.2.2.8.1. Differential/Holistic

2.2.3. Motivation

2.2.3.1. Beige

2.2.3.1.1. Periodic Physiological

2.2.3.2. Purple

2.2.3.2.1. A-periodic Physiological

2.2.3.3. Red

2.2.3.3.1. Psychological Survival

2.2.3.4. Blue

2.2.3.4.1. Order/Meaning

2.2.3.5. Orange

2.2.3.5.1. Adequacy/Competency

2.2.3.6. Green

2.2.3.6.1. Love/Affiliation

2.2.3.7. Yellow

2.2.3.7.1. Self Worth

2.2.3.8. Turqoise

2.2.3.8.1. Untitled

2.2.4. Learning System

2.2.4.1. Beige

2.2.4.1.1. Habituation

2.2.4.2. Purple

2.2.4.2.1. Classical Conditioning

2.2.4.3. Red

2.2.4.3.1. Operant Conditioning

2.2.4.4. Blue

2.2.4.4.1. Avoidant

2.2.4.5. Orange

2.2.4.5.1. Expectancy

2.2.4.6. Green

2.2.4.6.1. Observational

2.2.4.7. Yellow

2.2.4.7.1. Untitled

2.2.4.8. Turqoise

2.2.4.8.1. Untitled

2.2.5. Process

2.2.5.1. Beige

2.2.5.1.1. Survivalistic

2.2.5.2. Purple

2.2.5.2.1. Circular

2.2.5.3. Red

2.2.5.3.1. Exploitative

2.2.5.4. Blue

2.2.5.4.1. Authoritarian

2.2.5.5. Orange

2.2.5.5.1. Strategic

2.2.5.6. Green

2.2.5.6.1. Consensual

2.2.5.7. Yellow

2.2.5.7.1. Integrative

2.2.5.8. Turqoise

2.2.5.8.1. Flowing and ecological

2.2.6. Emotions

2.2.6.1. Beige

2.2.6.1.1. Distress and delight based on biological satisfaction

2.2.6.2. Purple

2.2.6.2.1. Lives with fear and superstition

2.2.6.3. Red

2.2.6.3.1. Caught up in anger and avoiding shame

2.2.6.4. Blue

2.2.6.4.1. Deals with an almost perpetual guilt burden

2.2.6.5. Orange

2.2.6.6. Green

2.2.6.6.1. Carries great responsibility for others and the burden of caring so much.

2.2.6.7. Yellow

2.2.6.7.1. What emotionality there is in this stage is based in feelings about one’s own performance and failures of systems to function as needed.

2.2.6.8. Turqoise

2.2.6.8.1. Seems to reactivate outer focused spirituality based in liberation of consciousness without ceremony or groupiness.

2.2.7. Hot Buttons

2.2.7.1. Beige

2.2.7.1.1. Offer food, water

2.2.7.1.2. Sex

2.2.7.1.3. Input through basic senses

2.2.7.1.4. Touch (if safe)

2.2.7.1.5. Caress to give reassurance

2.2.7.2. Purple

2.2.7.2.1. Rituals

2.2.7.2.2. Respect for powerful figures

2.2.7.2.3. Appeals to safety, magic, mysticism

2.2.7.2.4. Traditional ways and customs

2.2.7.2.5. Desires of spirit beings

2.2.7.2.6. Signs and omens

2.2.7.2.7. Give tokens and tangible good

2.2.7.2.8. Respect elders

2.2.7.2.9. Show honor to ancestors

2.2.7.3. Red

2.2.7.3.1. Immediate Payoffs

2.2.7.3.2. Macho appeals, challenges, and dares

2.2.7.3.3. Heroic images

2.2.7.3.4. More clout and personal power

2.2.7.3.5. Looking good and getting due respect

2.2.7.3.6. Gaining control over nature and other people

2.2.7.3.7. Getting by with something

2.2.7.3.8. Prizes and Rewards—NOW

2.2.7.4. Blue

2.2.7.4.1. Duty, honor, country

2.2.7.4.2. Righteousness

2.2.7.4.3. Obedience to higher authority

2.2.7.4.4. Being prepared

2.2.7.4.5. Sacrifice and discipline

2.2.7.4.6. Rewards for didication to come in the afterlife

2.2.7.4.7. Purpose

2.2.7.4.8. Stability/order

2.2.7.4.9. Standards & Norms

2.2.7.4.10. Finding greater meaning

2.2.7.4.11. Being a good citizen

2.2.7.4.12. Punctuality

2.2.7.5. Orange

2.2.7.5.1. Opportunities to succeed

2.2.7.5.2. Progress, growth, winning, achievement, making things better

2.2.7.5.3. Competitive edge & advantages

2.2.7.5.4. Bigger-and-better

2.2.7.5.5. New and Improved

2.2.7.5.6. State-of-the-art

2.2.7.5.7. Fashionable

2.2.7.5.8. Prevailing through experience

2.2.7.5.9. Cutting edge

2.2.7.5.10. Make deals and bargains

2.2.7.5.11. Treat like a VIP

2.2.7.6. Green

2.2.7.6.1. Participation and involvement

2.2.7.6.2. Consensus decisions

2.2.7.6.3. Teamwork

2.2.7.6.4. Liberation of the oppressed

2.2.7.6.5. Sharing

2.2.7.6.6. Acceptance of human weakness and foibles

2.2.7.6.7. Openness

2.2.7.6.8. Environment sensitivity

2.2.7.6.9. Tolerance

2.2.7.6.10. Political correctness

2.2.7.6.11. Inclusion

2.2.7.6.12. Social Responsibility and awareness

2.2.7.6.13. Participation

2.2.7.6.14. Corporate citizenship

2.2.7.6.15. Community Involvement

2.2.7.7. Yellow

2.2.7.7.1. Liberate to be and do as one chooses

2.2.7.7.2. Learning interesting things to enhance quality of being

2.2.7.7.3. Access to diversity in people, choices, and big picture views

2.2.7.7.4. Enhancing competency and functionality

2.2.7.8. Turqoise

2.2.8. Cold Buttons

2.2.8.1. Beige

2.2.8.1.1. Withdraw food or make threatening moves

2.2.8.1.2. Cause physical pain or discomfort through temperature

2.2.8.1.3. Thirst

2.2.8.1.4. Treat as animal-like being

2.2.8.2. Purple

2.2.8.2.1. Speak ill of the chief or tribe

2.2.8.2.2. Step on or desecrate sacred grounds

2.2.8.2.3. Violate taboos or ritual ways

2.2.8.2.4. Introduce ambiguity

2.2.8.2.5. Isolate and force accelerated change and uncertainty

2.2.8.2.6. Threaten family

2.2.8.2.7. Disrespect elders or ancestors

2.2.8.2.8. Don’t try to understand

2.2.8.3. Red

2.2.8.3.1. Challenge power or courage

2.2.8.3.2. Shame or put down person/group

2.2.8.3.3. Move onto turf uninvited

2.2.8.3.4. Display more powerful weapons

2.2.8.3.5. Make gestures and name-call

2.2.8.3.6. Be derisive and laugh

2.2.8.3.7. Make to lose face

2.2.8.3.8. Taunt as an outsider

2.2.8.3.9. Appear or talk weak

2.2.8.3.10. Make excuses

2.2.8.4. Blue

2.2.8.4.1. Attack religion, country, or ethnic heritage

2.2.8.4.2. Desecrate symbols or Holy Books

2.2.8.4.3. Put down the One-True-Way or make fun of it

2.2.8.4.4. Violate chain-of-command

2.2.8.4.5. Disregard rules and directives

2.2.8.4.6. Appear unfair or sleazy

2.2.8.4.7. Be wishy-washy

2.2.8.4.8. Use “bad” language

2.2.8.4.9. Demean the standards

2.2.8.4.10. Be late

2.2.8.5. Orange

2.2.8.5.1. Put down profit or entrepreneurism

2.2.8.5.2. Talk about collectivization

2.2.8.5.3. Challenge compulsive drives

2.2.8.5.4. Deny rewards for good performance

2.2.8.5.5. Force sameness

2.2.8.5.6. Cost prestige

2.2.8.5.7. Trap with rules and procedures

2.2.8.5.8. Fail to bargain or negotiate

2.2.8.5.9. Seem inflexible

2.2.8.5.10. Treat as one of the herd

2.2.8.5.11. Seem ordinary

2.2.8.6. Green

2.2.8.6.1. Assault the group’s goals and ideals

2.2.8.6.2. Try to get centralized control

2.2.8.6.3. Divide the group

2.2.8.6.4. Reject collective for individual accountability

2.2.8.6.5. Support aggressive competition

2.2.8.6.6. Deny affect and feelings

2.2.8.6.7. Degrade quality of life or environment

2.2.8.6.8. Appear cold-blooded

2.2.8.6.9. Appear mercenary

2.2.8.6.10. Rely on “hard facts” to the exclusion of people factors

2.2.8.6.11. Act elitist or exclusive

2.2.8.7. Yellow

2.2.8.7.1. Force rules without reasons

2.2.8.7.2. Impose dysfunctional structure

2.2.8.7.3. Focus on minor details

2.2.8.7.4. Be punitive

2.2.8.7.5. Deny individual control of time

2.2.8.7.6. Make work repetitive

2.2.8.7.7. Close access to varied information or learning resources

2.2.8.7.8. Try to homogenize

2.2.8.7.9. Knowingly harm people or the environment

2.2.8.7.10. Pass the buck to the future

2.2.8.7.11. Force groupness

2.2.8.7.12. Ignore diversity of thinking

2.2.8.8. Turqoise

2.2.8.8.1. Hide reality

2.2.8.8.2. Set short term goals at expense of living system in the long-term

2.2.8.8.3. Enforce narrow vies about ethnicities, ideologies, and political conflict

2.2.8.8.4. Deny spirituality

2.2.8.8.5. Make self-serving excuses

2.2.8.8.6. Leave residues

2.2.8.8.7. Seek advantages through deception

2.2.8.8.8. Appear mundane

2.2.8.8.9. Take a narrow view

2.2.8.8.10. Put up with destructive forces

2.2.8.8.11. Take the easy course

2.2.8.8.12. Be too earthbound

2.2.9. Goal In Life

2.2.9.1. Beige

2.2.9.1.1. To obtain the immediate satisfaction of the imperative periodic physiological needs of the species in order to insure continued survival

2.2.9.2. Purple

2.2.9.2.1. To insure safety and security by holding to the tribal ways, defending the clan against danger, and being willing to sacrifice the self for the good of the group and/or chieftain.

2.2.9.3. Red

2.2.9.3.1. To gain enough power to instantly gratify needs, impulses, and desires through a willingness to fight against any kind of domination or threat

2.2.9.4. Blue

2.2.9.4.1. To conform to a directive design, those superior forces, which guide man and his destiny along prescribed paths.

2.2.9.4.2. The purpose is to maintain stability for the present and to guarantee the future reward, which is not being earned in the present.

2.2.9.5. Orange

2.2.9.5.1. Individually, the goal is to achieve politically and materialistically through the skillful use of power, popularity, and prestige, enjoying the thrills of winning and the satisfaction of accomplishment.

2.2.9.5.2. Culturally, the archivist goal is to conquer the world by learning its secrets in order to provide a higher level of existence here and now.

2.2.9.6. Green

2.2.9.6.1. To seek peace with the inner self and the inner selves of others, in the belief that people need to be needed.

2.2.9.7. Yellow

2.2.9.7.1. To re-acquaint man and nature and to approach the problems of living in a world of scarcity with delicate and diminishing resources.

2.2.9.8. Turqoise

2.2.9.8.1. Untitled

2.2.10. Coping Mechanisms

2.2.10.1. Beige

2.2.10.1.1. Depends on life support systems—either from nature or from other people.

2.2.10.2. Purple

2.2.10.2.1. Relies on totems, taboos, rituals, omens, spirits, and signs

2.2.10.2.2. Finds comfort and protection from family, clan, or tribe

2.2.10.3. Red

2.2.10.3.1. Tends to be guiltless

2.2.10.3.2. Depends only on the self—trusts no one else

2.2.10.4. Blue

2.2.10.4.1. Follows “the rules”

2.2.10.4.2. Strives to maintain an orderly system

2.2.10.4.3. Shuns that which is “wrong” and those who do so

2.2.10.4.4. Supports the belief through sacrifice and discipline

2.2.10.5. Orange

2.2.10.5.1. Individual:

2.2.10.5.2. Cultural:

2.2.10.6. Green

2.2.10.6.1. Individual:

2.2.10.6.2. Cultural:

2.2.10.7. Yellow

2.2.10.7.1. Behaving in systemic terms

2.2.10.8. Turqoise

2.2.11. Manifestations

2.2.11.1. Beige

2.2.11.1.1. Embryonic

2.2.11.1.2. Structural

2.2.11.1.3. Regressive

2.2.11.1.4. Situational

2.2.11.2. Purple

2.2.11.2.1. Chieftain-dependent

2.2.11.2.2. Clan/Tribe-dependent

2.2.11.2.3. Mysticism-dependent

2.2.11.3. Red

2.2.11.3.1. Internal:

2.2.11.3.2. External:

2.2.11.4. Blue

2.2.11.4.1. Obedience orientation

2.2.11.4.2. Systems orientation

2.2.11.4.3. Punitive orientation

2.2.11.5. Orange

2.2.11.5.1. Overt

2.2.11.5.2. Covert

2.2.11.6. Green

2.2.11.7. Yellow

2.2.11.8. Turqoise

3. vMeme Change

3.1. 6 Conditions of Change

3.1.1. Condition 1: Potential

3.1.1.1. Before Change intervention it is necessary to first assess the capacity of the person or group to change in the intended direction.

3.1.1.1.1. Estimating the Potential for Change: OAC Status

3.1.1.2. Stipulations for meeting Condition 1:

3.1.1.2.1. The thinking is not CLOSED, but is OPEN or at least ARRESTED.

3.1.1.2.2. The Person or group has not reached the limit of available capacities, whatever the reasons for that ceiling may be.

3.1.1.2.3. The requisite intelligences are present to deal in the more complex social environment (milieu). This includes Howard Gardner’s multiple intelligences.

3.1.1.2.4. The person, organization, or society is free from restrictive pathologies, unresolved ‘sink-holes’, and historical baggage.

3.1.2. Condition 2: Solutions

3.1.2.1. Do not expect change into new levels if serious, unresolved problems or threats still exist within the present state.

3.1.2.1.1. Instead of threats, satiate the vMemes that are active.

3.1.2.1.2. Read the problems and solve them at the present level.

3.1.2.2. To satisfy Condition 2, be certain that:

3.1.2.2.1. Problems of the vMeme at the current spiral level are being adequately managed.

3.1.2.2.2. A zone of comfort has been reached and relative balance achieved.

3.1.2.2.3. Excess energy is available to explore the next more complex system.

3.1.3. Condition 3: Dissonance

3.1.3.1. Change does not occur unless the boat rocks.

3.1.3.2. What factors produce the sensation of dissonance?

3.1.3.2.1. Awareness of the growing gap between Life Conditions and current means for handling those problems.

3.1.3.2.2. Enough turbulence to create a sense that ‘something is wrong’ without so much chaos that the whole world seems to be coming apart.

3.1.3.2.3. Abject failure of old solutions to solve the problems of new Life Conditions may stimulate fresh thinking, release energy, and liberate the next vMemes along the spiral.

3.1.4. Condition 4: Barriers

3.1.4.1. Identify and Overcome barriers.

3.1.4.1.1. They must be identified concretely and then:

3.1.4.1.2. These barriers are first identified as part of the external field and Life Conditions, then later purged form the mindset of the person or group.

3.1.5. Condition 5: Insight

3.1.5.1. Insight into probable causes and viable alternatives

3.1.5.1.1. 1) What went wrong with previous system and why

3.1.5.1.2. 2) What resources are now available for handling the problems better.

3.1.5.2. Until people have a rationale for understanding why the prior system was embraced initially and why it was eventually undermined, lasting change into the next order is fitful.

3.1.6. Condition 6: Consolidation

3.1.6.1. Consolidation and support during the transition.

3.2. 5 Phases of vMeme Change

3.2.1. Phase 1: Alpha

3.2.1.1. ALPHA is a place where individual, organizational, or cultural vMeme systems are in sync with and relatively successful at addressing the Life Conditions.

3.2.1.2. ALPHA is a state of dynamic tension where the appropriate vMemes match the appropriate Life Conditions.

3.2.1.2.1. An individual ‘has it together’ in his or her personal world and believes it will be relatively smooth sailing for a while.

3.2.1.2.2. A company is doing well in its niche

3.2.1.2.3. The society is meeting the needs of its citizens as challenges and opportunities are matched by resources and people.

3.2.1.2.4. Human systems are in a state of equilibrium, homeostasis, and integration.

3.2.1.3. Two developments challenge ALPHA’s stability:

3.2.1.3.1. 1. The external world itself changes in response to natural phenomena and human engineered events.

3.2.1.3.2. 2. Meeting the needs of people at the ALPHA stage may well awaken or imbalance other Life Condition vMeme system links, thus upsetting the ALPHA calm.

3.2.2. Phase 2: Beta

3.2.2.1. A time of uncertainty, Questioning, and Frustration

3.2.2.2. BETA is a place of doubts

3.2.2.3. BETA in each vMeme:

3.2.2.3.1. Beige

3.2.2.3.2. Purple

3.2.2.3.3. Red

3.2.2.3.4. Blue

3.2.2.3.5. Orange

3.2.2.3.6. Green

3.2.2.3.7. Yellow

3.2.2.3.8. Turqoise

3.2.2.4. BETA problems are better felt than told.

3.2.3. Phase 3: Gamma

3.2.3.1. A state of anger, hopelessness, and revolution.

3.2.3.2. There is now clear vision of how bad things are.

3.2.3.3. Before the trap, the Reform option

3.2.3.3.1. The trip to full-fledged GAMMA is not inevitable.

3.2.3.4. Deep GAMMA is a difficult time because part of the perception is a near total lack of power to do anything about it.

3.2.3.5. Confronting GAMMA barriers:

3.2.3.5.1. GAMMA produces an assault on the barriers (Condition 5).

3.2.3.5.2. GAMMA is a time of wanting to escape, run away, breakout, and be free of the bonds that entrap us.

3.2.3.5.3. When confronted with powerful barriers each vMeme will respond differently. The dark side or unhealthy expression is found in GAMMA:

3.2.3.5.4. If the Barriers are profound enough, you will see full-scale retrenchment into the previous level down the Spiral.

3.2.3.5.5. The GAMMA trap spawns psychopathic rather than neurotic behaviors.

3.2.4. Phase 4: Delta

3.2.4.1. This is a period of excitement and rapid change where the barriers are overcome and previous restraints drop away.

3.2.4.2. Getting rid of what you do not like does not mean that you have captured what you want.

3.2.5. Phase 5: New Alpha

3.2.5.1. Reflects the consolidation of ideas and insights from the previous phases.

3.3. 8 Variations of vMeme Change

3.3.1. CV-1: Fine Tune/Trim-Alpha

3.3.1.1. Make simple adjustments in the system

3.3.1.2. Nothing new is added to the task.

3.3.1.3. Make procedures to tweak the system

3.3.2. CV-2: Reform/Re-Shuffle-Alpha

3.3.2.1. Re-shuffle the same elements or people to meet objectives.

3.3.2.2. Old Content may be replaced but the way of thinking stays the same.

3.3.3. CV-3: Upgrade/Improve-Alpha

3.3.3.1. New or upgraded version/model introduced.

3.3.3.2. Basic operating assumptions remain.

3.3.4. CV-4: Downstetch/Regress-Beta

3.3.4.1. Return to an earlier and simpler solution/perspective to solve problem.

3.3.4.2. No permanent change—only temporary adjustment before returning to original baseline.

3.3.5. CV-5: Upstretch/Progress-Beta

3.3.5.1. Temporary up-shift to more complex solutions.

3.3.5.2. Systems eventually revert back to baseline.

3.3.6. CV-6: Break-out/Attack-Gamma

3.3.6.1. Confront and defeat the old order.

3.3.6.2. Revolutionary change

3.3.6.3. Destroy blocks, eliminate operating functions, remove people

3.3.7. CV-7: Up-shift/Morph-Delta

3.3.7.1. Change to next order of complexity

3.3.7.2. Evolutionary change

3.3.7.3. Old order is subsumed in new order

3.3.8. CV-8: Quantum Change-Delta

3.3.8.1. Massive change, in many variations, across the entire society.

4. vMeme Lexicon

4.1. vMeme Malignancy

4.1.1. A virus-like condition where a vMEME grows out of control

4.2. vMeme Mates

4.2.1. The pairing to two (or more) vMEMEs which coexist and may even synergize under particular Life Conditions. (A warm color individual/elite vMEME often pairs with a cool communal/collectivist vMEME in synergy.)

4.3. vMeme Migration

4.3.1. The pattern of vMEME movement as they flow over the planet and proliferate through education, immigration and travel, economic transitions, entertainment and the mass media.

4.4. vMeme Scape

4.4.1. (horizontal) The distribution of vMEMEs over social and geographical landforms such as families, companies, communities, regions, and societies

4.5. vMeme Shift

4.5.1. When one vMEME supplants another to become dominant from either higher or lower on the Spiral.

4.6. vMeme Stack

4.6.1. The specific vMEMEs which are active within an individual, organization, or society, which form themselves into a hierarchy for priorities, and which are arranged in response to specific issues and circumstances.

4.7. vMeme Zone

4.7.1. Locales where a specific vMEME clearly dominates at a particular time because of specific Life Conditions.