Factors influencing customers buying decisions
by mark jenkins
1. Evaluate
1.1. Depends on..
1.1.1. Segment
1.2. Weigh up importance
1.3. Which is main issue?
2. External
2.1. Family and friends
2.1.1. Socio-cultural
1.1.1. Segment
2.1.1. Socio-cultural