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Content Marketing Process by Mind Map: Content Marketing Process
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Content Marketing Process

Create Editorial Calendar

Steps to Create Editorial Calendar

Define Target Audience

Create Persona Template

Identify Personas

Create Persona Content Map

Audit

Existing content (all content types, see below for list)

Capabilities & Resources

SEO Audit

Social Media Audit

Create Content

Types of Content

Pre-writing Questions

Follow template

Post-Writing Questions

Create your Toolkit

Writer Database

Content Curation

Measure Success

SM Engagement

SEO

Traffic

Sales

Conversion Ratio

Content Created

Promote Content

Social Media Sharing

Email

RSS

Guest Blogging

Commenting on Industry blogs

Seek and assist

Tools

Kapost

Content.ly

Google KW tool

ScribeContent

Define Goals

Traffic

Branding

Sales

Customer Retention

Conversions

Engagement

Leads

Keyword & Topic Research

What content to create?