My Media Consumption

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My Media Consumption by Mind Map: My Media Consumption

1. On The Road

1.1. Book

1.2. Primary Audience 16-25 year olds. My age group is apart of the primary audience. Also the primary audience would be people who enjoy films like this.

1.2.1. Secondary Audience- 30+ year olds

1.3. Lifestyle

1.3.1. Certain type of theme

1.3.1.1. http://en.wikipedia.org/wiki/On_the_Road#Major_themes

2. Music

2.1. The Maccabees

2.2. The Vaccines

2.3. The Smiths

2.4. Jake Bugg

2.5. Bastille

2.6. The Black Keys

2.7. The XX

2.8. Via...

2.8.1. Roberts Radio

2.8.1.1. XFM

2.8.1.1.1. Lifestyle

2.8.1.1.2. Primary audience 25+. People who enjoy this genre of music. The secondary audience will be people younger than 25 who enjoy the genre of music and still listen the radio station. The primary audience would also be people who like this radio station as it plays a certain genre of music that not everybody would like so the primary audience would be smaller than other radio stations for example capital.

2.8.2. Youtube

2.8.2.1. Mainstream

2.8.2.2. Primary audience- Most people in the world use YouTube as it is a popular world wide website. You can watch videos, listen to music and upload videos yourself. The secondary audience would be people who do not use the website but are with someone who does.

3. Televison

3.1. X-Factor

3.1.1. Recorded on Sky+

3.2. Primary Audience Age 10+ year olds. I would be apart of the primary audience as my age group is in their target audience.

3.2.1. X-Factor would appeal to people who enjoy music and music shows, this would appeal to them because the show is all about singing and people competing to get a record deal. Also you have famous singers perform on X-Factor so people may watch this to see their performance.

3.3. Mainstream

3.4. Bad Education

3.4.1. Recorded on Sky+

3.5. Lifestyle

3.5.1. Has a certain type of humour

3.6. Primary Audience Age 14+ year olds. I would be apart of the primary audience as my age group is their target audience. The primary audience may also appeal to them as the main character Jack Whitehall is also a comedian, so it will appeal to people who enjoy his sense of humour and who normally watch his perform his comedy shows anyway.

3.7. Made In Chelsea

3.7.1. Recorded on Sky+

3.8. Primary Audience 13-25 year olds. My age group would be a primary audience to MIC as it would appeal to us. This is because MIC is a TV show about young people who live in chelsea lives. This probably wouldn't attract to people older than 25 as its about young peoples dramas in their lives, which are not very serious.

3.8.1. Secondary Audience 14-17 year olds

3.9. Class

3.10. Junior Doctors

3.10.1. Recorded on Sky+

3.11. Primary Audience 16+ year olds. My age group would be apart of the primary audience. The primary audience would also be if the person is interested in that kind of job, or if they're just interested watching programs about it.

3.11.1. Secondary Audience 15-17 year olds

3.12. Occupation

4. Films

4.1. War Horse

4.1.1. Recorded on Sky+

4.1.1.1. http://www.youtube.com/watch?v=QhueHIXbTF4

4.1.2. Primary Audience 12+ year olds as this film is suitable for 12 year olds and older. The secondary audience would be if someone younger than 12 watched this, as they may not be watching it properly but they're with someone who is. Also the primary audience would be people who like war/action films. I think I am apart of the primary audience as I like war films and I am older than 12 years old, so this film would appeal to me and I would watch it properly.This film is clearly a war film as the content involved is a war scene and about a man who goes to war but is still looking for his horse. This film is aimed at old people as it is a serious subject matter and people who enjoy dramatic genres and emotional genres. This may also appeal to older people who enjoy war films as it was set in that time period and if they experienced war themselves.

4.1.3. Lifestyle- Theme of the film is war, but tells a story of a man and his horse.

4.2. Horrible Bosses

4.2.1. Watched on Sky Premiere

4.2.1.1. http://www.youtube.com/watch?v=YnzIA-yu268

4.2.2. Primary Audience 15+ year olds. I am apart of the primary audience as I am older than 15 so the film is appropriate for my age group. Also I enjoy the sense of humour in the film. This would be the primary audience as the content in the film is suited for 15+, also the humour is of a sexual nature and can be crude. Also the actors/actress' are known to play funny character roles in other films and programs so for people who like these actors they would go see the film as they like the actor and/or actress'.

4.2.3. Lifestyle- Certain type of humour

4.3. Rise Of The Planet Of The Apes

4.3.1. Recorded on Sky+

4.3.1.1. http://www.youtube.com/watch?v=T3tidwW1gGM

4.4. Primary Audience 10+ year olds. I would be apart of the primary audience as I am older than 10 years old. This film may also appeal to people who have seen the old version of this film and want to see how the people who have made the new version adapted it and changed it.

4.4.1. Secondary Audience 5-9 year olds, as they may watch it parts of it with members of their family

5. Interactive Media

5.1. Facebook

5.1.1. Post status' and look through photos

5.1.2. Primary Audience 13-30 year olds. I would be apart of the primary audience as a lot of people my age use facebook, therefore I would use it to talk to my friends etc. Social networking sites would appeal to the primary audience as the layout of the website and things you can do on it e.g. easy to talk to friends, look at pictures and friends profiles.

5.1.2.1. Secondary Audience 31+ year olds

5.1.3. Mainstream

5.2. Twitter

5.2.1. Post tweets

5.2.2. Mainstream

5.3. Primary Audience 15-30 year olds. I would be apart of the primary audience as I am in the primary audience age group and a lot of people my age use twitter so it would appeal to me. Twitter would appeal to its primary audience as a lot of celebrities have twitter and you can see what they tweet and their pictures, you can also tweet them yourself. Also if your friends have twitter it is a easy way to communicate with them.

5.3.1. Secondary Audience 31+ year olds

6. Marketing/Advertising

6.1. http://www.youtube.com/watch?v=8jiJShJfqmY

6.1.1. John Lewis Advert

6.1.1.1. Primary Audience- People who shop in John Lewis- Lifestyle- I think I'm not really apart of the primary audience for this John Lewis advert because John Lewis is a shop more for like 25+, not really 16 year olds because we have adverts for like clothing shops e.g. topshop that will appeal to 16 year olds more. The style of the John Lewis advert is modern but it suits older people more, also as it is also adults who are appearing in the adverts and never teens. Also the store itself is middle class so attracts middle class people. Even thought the advert is not aimed at me I found it very interesting.

6.2. http://www.youtube.com/watch?v=MYSmij0407A

6.2.1. Costa Coffee Advert

6.2.1.1. Primary Audience- People who like coffee&costa- Lifestyle- I think I am part of the primary audience as I like costa, so this advert would appeal to me whereas people who do not like costa this advert would not appeal to them but they would be the secondary audience if they watched the advert with someone. The primary audience would be people who love coffee as in the advert itself, it shows a lot of coffee and has a catchy song to attract the audience.

7. Publishing

7.1. One Day

7.1.1. Book

7.1.2. Primary Audience- Age 16-25 year olds. My age group would be apart of the primary audience. IT would also appeal to me as it is a romantic book and most girls enjoy romantic books/films. The primary audience may also be people who like the actors and/or actress' who appear in the film for example in One Day, Anne Hathaway is the main woman character, so people who enjoy her other films may go to see this one to see if they like it or not because they like her acting.

7.1.2.1. Secondary Audience- Age 30+ year olds

7.1.3. Lifestyle

7.1.3.1. Certain Type of theme- Love Story

7.1.4. Gender

7.2. Carl Barat- Threepenny Memoir The Life Of A Libertine

7.2.1. Book

7.2.2. Primary Audience 14+. Age group is appropriate for the book. Primary audience is also people who know of Carl Barat and like his music and who want to know about his life etc. The primary audience for this book would be small as not a lot of people my not know of Carl Barat so this book may not have as much of a big primary audience as other people who have wrote a biography of their life.

7.2.3. Lifestyle- People who know Carl Barat e.g. his bands and want to know about his life

8. Photo Imaging

8.1. Facebook

8.1.1. Looked at photos

8.1.2. Mainstream

8.1.3. Primary Audience- Age 13-30 year olds. Primary Audience 13-30 year olds. I would be apart of the primary audience as a lot of people my age use facebook, therefore I would use it to talk to my friends etc.

8.1.3.1. Secondary Audience older people 31+ year olds

8.2. Twitter

8.2.1. Looked at photos

8.2.2. Mainstream

8.2.3. Primary audience- Age 15-30 year olds. Primary Audience 15-30 year olds. I would be apart of the primary audience as I am in the primary audience age group and a lot of people my age use twitter so it would appeal to me.

8.2.3.1. Secondary Audience 31+ year olds