Email

1. Questions

1.1. Why is the name not brought through to the email i.e. Dear James?

2. Checklist

2.1. Image alt tags

2.2. Prices

2.3. Subject line

2.4. Segment

2.5. Personalisation/title/name

2.6. From address

2.7. Analytics

2.8. Links

2.9. Unsubscribe

3. Data

3.1. Check quality of email data

4. Testing

4.1. CTA

4.2. Subject line

4.3. Offers

5. New sign up

5.1. Two step process

5.2. Confirmation email

6. Welcome process

6.1. 10% off first order

6.2. Free gift

6.3. Multi-stages

7. ESP

7.1. RFP process stage?

8. Current sign-up

8.1. Dev options for current process

8.2. Update from address/subject line

8.3. Improve content/layout

9. Mobile