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AMWAY by Mind Map: AMWAY
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“The Amway One by One® Campaign for Children has become a global movement.We do it because it is the right thing to do.”


strategies involve discussion and communication with other enhance Amway's reputation as a caring organisation make a real difference to human lives.


helps Amway to bring its vision to life declares what the company stands for builds trust and respect in Amway brands

Communication strategy

✔Face-to-face communication ✔Printed material ✔Email communication ✔Online activities


Start with : Personal care, skin care, nutrition and wellness, nutrition products

It Started With Four Women Talking


build loyalty and pride among IBOs and employees


largest direct salesorganisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories worldwide


✔greetings cards ✔multi-cultural gifts and cards ✔stationery and wrapping paper ✔toys for children.

Family Company

family business with family values. Its IBOs are people who want to make a difference to the communities in which they operate and to the wider world community. This is Corporate Social Responsibility (CSR) in action.


Each child helped and each life impacted is a testament to the incredible giving spirit of Amway distributors and employees