1. Marketing
1.1. Additional books would be suggested based on your preferences.
1.2. If you see someone reading a book you would wants, can have them send a code adding it to your 'wishlist'
1.3. Easily done: ads on websites, billboards, videos
2. Clicks & Bricks vs. Clicks
2.1. We use only a 'clicks' solution
2.1.1. Easier for the consumer, no waiting time
2.1.2. No physical manufacturing needed
2.2. Clicks & Bricks
2.2.1. Waiting time
2.2.2. Manufacturing costs
2.2.3. Benefits would be an impressive book collection?
3. How: Implementation
3.1. Heavy reliance on IT Support
3.1.1. Website, Need vast database of books
3.2. Constant expansion
3.2.1. Increase database of books
3.2.2. Have users submit their own contents, judged by ratings
4. WHO
4.1. A company looking to specialize in making books accesible to your everyday reader
4.1.1. Problems with todays books
4.1.1.1. Cumbersome to carry large books
4.1.1.2. Expensive
4.1.1.3. Have to go to special stores to find books Sometimes can't find rare books
5. WHAT
5.1. We want to make books completely online, no need to actually go to any stores anymore.
5.1.1. Download books
5.1.2. Books would be in a format readable by any electronic device with a screen so it can be used by anything anywhere.
5.2. Entire libraries online, data would be stored there
5.2.1. Libraries? Could use special code scannable by phones if you want to buy it, no physical copies of books