Social Media Plan to Engage Stakeholders

1. Traditional Marketing Channels

1.1. Business Cards

1.2. E-Mail

1.3. Conferences/Seminars

2. Stakeholders

2.1. Trade Associations

2.2. Current Community Banking Clients

2.3. Prospective Community Banking Clients

3. Social Media Channels

3.1. LinkedIn

3.2. Twitter

4. Social Media Content

4.1. Establish LinkedIn Group and Create Discussions Within Group

4.2. Tweet Articles/Videos About Industry-Related Topics