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Why Citizen Media Works by Mind Map: Why Citizen Media Works
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Why Citizen Media Works

MSM "news" lacks credibility

Examples

Dan Rather

embedded journalism

Judith Miller

Today Tonight "box cutters"

long tail

I'm interested in media that is relevant to me

offers advertisers opportunities for finer targeting

low cost production and distribution model

Cluetrained

people want conversations

most marketing and PR folks don't get it yet

derived from "THE CLUETRAIN MANIFESTO" by Doc Searls et al

democratic medium

don't need HUGE $$$ to produce shows

global distribution via the web

no licenses required

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