Why Citizen Media Works
by Art Crowley
1. Cluetrained
1.1. people want conversations
1.2. most marketing and PR folks don't get it yet
1.3. derived from "THE CLUETRAIN MANIFESTO" by Doc Searls et al
2. democratic medium
2.1. don't need HUGE $$$ to produce shows
2.2. global distribution via the web
2.3. no licenses required
2.4. Untitled
3. MSM "news" lacks credibility
3.1. Examples
3.1.1. Dan Rather
3.1.2. embedded journalism
3.1.3. Judith Miller
3.1.4. Today Tonight "box cutters"