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Stratégie marketing by Mind Map: Stratégie marketing
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Stratégie marketing

concept

café grands crus

capsules perforées

pression 19 bars

cibles

particuliers

professionnels

produits

machines

capsules

accessoires

positionnement

2003

2004

2006

2008

prix

machines

capsules

distribution

distribution exclusive directe

machines

capsules

club nespresso

communication

publicité

promotion

club nespresso

réseaux sociaux

historique

1986

1989 nouvelle stratégie

2006