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TEDxAmsterdam 2012 Rory Sutherland The Next Revolution Will Be Psychological, Not Technological by Mind Map: TEDxAmsterdam 2012 Rory Sutherland  The Next Revolution Will Be Psychological, Not Technological
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TEDxAmsterdam 2012 Rory Sutherland The Next Revolution Will Be Psychological, Not Technological

game theoric approach

Why do woman like flowers/jewelry from men?

Customer satisfactory is worth something when it costs them something (effort for example)

Rational versus irrational decision making

where are our competitors 'measurebating'?

About

...the author

...this talk

Clicker is like Gin & Tonic

Most potent thing you can do to change human behaviour is to popularize a word

Brilliant marketing case

new book on customer experience

'measurebation'

'Opposition of measurebation'

Complexity theory

economics should be about people (Peter Drucker)

They where interested in the behavior of commodities, not people

mathematically model human behaviour

Requires complex mathemathics

Karl Popper

exists on a spectrum between clouds & clocks

worst mistakes made in society

Austrian school of economics

there is no distinction in value

innovation and marketing are 2 ways you create value

The Next Revolution Will Be Psychological, Not Technological

Assumption that innovation is just making new stuff is wrong

Perhaps we should look at things from the other side of the lens

Movie of illusion

Bar of Far? have a look at this link

You have difficulties if something makes the same sound but looks different

measurebaters often change the wrong things

They often change things people don't need changed

example of what worked well