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Restaurant with dishes 500 calories or less by Mind Map: Restaurant with dishes 500 calories or less
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Restaurant with dishes 500 calories or less

menu only with dishes containing 500 calories or less

large variety of delicious options appealing to all types of food enthusiasts

list of nutritional facts included on menu, as well as caloric content

pasta section, meat section, vegetarian section, fish section, and American favorite section, including burgers, chicken burgers, salads, and buffalo wings, sacrificing calories, not taste

dessert options boasting 200 calories or less

these desserts will be offered in correlation with the menu items

specific dessert menu

dessert menu with larger portions for diners only interested in eating dessert

marketing to women on dieting programs aged 24-45

these women are the most likely to eat out

this market segment is also the most likely to be on a diet of some sort

trend: appealing to health conscious American consumers

women are constantly on diets, this will allow them to embark on social obligations while still fulfulling a health obligations

include local farms into business idea: use local products

adds to brand loyality

gives back to local community

portion of each menu dedicated to popular diets

Jenny Craig, Weight Watchers, and South Beach diet accepted foods

location and marketing tactics

location in a city with a portion of disposable income

marketing efforts aimed at American women aged 24-45