Hotel MKT Made Simple

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Hotel MKT Made Simple by Mind Map: Hotel MKT Made Simple

1. Pick The Right Battle

1.1. Business Canvas Model

1.1.1. Market

1.1.1.1. Case Study: Hoiana

1.1.1.1.1. STP Model

1.1.2. Product Offering

1.1.2.1. Case Study: Novotel

1.1.2.1.1. Problem

1.1.2.1.2. Cost Structure

1.1.2.1.3. Distribution Channels (accessible)

2. Mindset reset

2.1. WHY HOW WHAT model

2.1.1. Hospitality mindset to apply

2.1.1.1. Case Study: Hotel - Ritz Carlton + Minor Hotels

2.1.1.1.1. Brand's WHY

2.1.1.1.2. HOW to make customers believe

2.1.1.1.3. WHAT the brand does

2.1.2. The MKT mindset to apply

2.1.2.1. Case Study: Destination - Iceland

2.1.2.1.1. MKT's WHY

2.1.2.1.2. HOW to be

2.1.2.1.3. WHAT the marketer does

3. See the big picture

3.1. SWOT

3.1.1. Case Study: Grand Mercure

3.1.1.1. Micro Environment

3.1.1.1.1. Strengths & Weaknesses

3.1.1.2. Macro Environment

3.1.1.2.1. Opportunities & Threats

3.2. Business Strategy

3.2.1. Case Study: Disney

3.2.1.1. Target 1

3.2.1.1.1. Problem 1

3.2.1.2. Target 2

3.2.1.2.1. Problem 2

3.2.1.3. Target 3

3.2.1.3.1. Problem 3

3.2.1.4. Balanced Scorecard

3.2.1.4.1. Finance

3.2.1.4.2. Customers

3.2.1.4.3. Internal

3.2.1.4.4. Innovation