Marketing Strategy

1. Social Media

1.1. Facebook & Google+

1.2. Twitter

1.3. Pinterest, Tumblr, Instagram

1.4. Youtube, Vimeo

1.5. LinkedIn

2. Content Management

2.1. Blog

2.2. Offline

2.2.1. Brochures

2.2.2. Flyers

2.2.3. Branded Book

2.3. Images, Graphics, Videos

3. Email Marketing

3.1. Complete Redesign

4. SEO

4.1. Conduct Survey of Target Audience

5. Website

5.1. Complete Redesign

5.2. New Online Store

5.3. Newsroom

6. Competitor Analysis

7. Goals

7.1. Increase Retention

7.2. Increase Website Traffic

7.3. Tap into New Market

8. Team

8.1. Person

8.1.1. Offline

8.2. Person

8.2.1. Content

8.2.2. Social Media

8.2.3. Emails

8.3. Person

8.3.1. Design

8.3.2. Website

8.4. Person

8.4.1. SEO

8.4.2. Ads

9. Budget

9.1. Staff

9.2. Overtime

9.3. Campaigns

9.4. Content

10. Ads

10.1. Complete Redesign

10.2. Campaigns

10.2.1. Facebook

10.2.2. Google

10.2.3. New Partners & Integrations