1. Problems
2. Resources
2.1. No funding
2.1.1. For tools
2.1.2. For personnel
2.2. No People
2.2.1. Nobody solely responsible for monitoring social media.
2.2.1.1. Segmented among departments
2.3. No Tools
2.3.1. How to be more efficient and effective by using tools
2.3.1.1. Tweetdeck
2.3.1.2. Hoot suite
2.3.1.3. Other Twitter aggregators
2.3.1.4. Analyticstools
2.3.1.4.1. Google
2.3.1.4.2. Ice Rocket
2.3.1.4.3. Better tools
2.4. No Training
2.4.1. How to do it
2.4.2. What the message is
2.4.3. What tools are available
2.5. No Institutional Support
2.5.1. Is it valued?
3. Time
3.1. No Focused Jobs for Social Media Management
3.2. Additional Responsibility on each department
3.3. Lots of time to effectively manage all of the sites
3.4. Training
4. Knowledge
4.1. Personal Skill of employees to employ the best and most efficient techniques
4.2. Upper Administrations' understanding of the potential and power of Social Media.
4.2.1. Note:"currently we do social media because we think we need to not because we understand what it can do for us"
4.3. Where are the conversations taking place (e.g. on what sites)
4.3.1. Facebook
4.3.2. Twitter
4.3.3. Websites
4.3.3.1. Blogs
4.3.3.2. Official Creighton Websites
4.3.3.2.1. Engage.Creighton.edu
4.3.3.3. Other Creighton "themed" websites (e.g. the White and Blue Review, Bluejay Cafe, etc.)
4.3.4. Other Social Media
4.3.4.1. Pinterest
4.3.4.2. Tumblr
4.3.4.3. Instagram
4.3.4.4. Other Unknown Social Media Outles
4.3.4.5. Yammer
4.3.5. Unknown Web Based Products
4.3.6. Internal Creighton Blogs
4.3.7. Email
4.3.8. Chats (e.g. Google)
4.4. How valuable this information is to Creighton
4.5. Does the institution (Creighton) care what is being said
4.5.1. How do we control the Creighton message
4.5.1.1. How do we engage with what "customers" are saying about Creighton
4.5.1.2. Do we want to "control" the message
4.6. Can we monetize this data
4.7. Are we segmenting the conversation by having too many sites?
4.8. Competitors
4.8.1. What are they doing?
4.8.2. What are the best practices
4.8.3. Who are we compete with?
4.8.3.1. Do we want to compete with them (i.e Does Creighton like what they are doing)
4.8.3.1.1. Would that work at Creighton
4.9. Impact
4.9.1. Do we want people talking about Creighton if it is positive?
4.9.2. Do we want people talking about Creighton if it is negative?
4.10. What is the adjacent possible to knowing what people are saying about Creighton?
4.11. What affinity towards Creighton can be gained through social media engagement
5. Priority
5.1. Upkeep and Engagement with Social Media falls to the botto m of the Social Media Coordination Team's "to do" list
5.2. Does the organization value it?
5.3. Should we be using Social Media to communicate with students as a "first option" (e.g. should we tweet students important University Messages)
5.4. Who is the priority?
5.4.1. Current students
5.4.2. Prospective students
5.4.3. Faculty
5.4.4. Staff
5.4.5. Alumni
5.4.6. Donors
5.4.7. Friends of the institution