IMC "Integrated marketing communication".

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IMC "Integrated marketing communication". by Mind Map: IMC "Integrated marketing communication".

1. What have been slowed its progress

2. Frameworks of theoretical intersections

3. IMC Vague and uncertain theorical position

4. Formalization throught

5. 1990's

6. Theory-driven relationships

7. 1. Market & Media fragmentation 2. Technological shifts 3. Less faith in mass advertising 4. Relational Marketing

8. Changes in market place

9. Integrative frameworks

10. Complete exposition of IMC planing and implementation

11. New & Nobel contribution to its literature

12. Integration Scope Integration Strategy Integration Model

13. The Nowak & Phelps framework

14. The Duncan & Moriarty framework

15. Kitchen & Schultz framework

16. IMC in marketing campaing level

17. IMC in organizational level

18. IMC in organizational level

19. Integrated messages Market & Media tools Customer database

20. Behavior & Image orientated campain outcomers

21. Building

22. Holistic management

23. Customer Relationships

24. Brand value

25. Integrating

26. Messages

27. Stakeholdes

28. Role in advertising agencies

29. Interactivity

30. Herachical Advance

31. Tactiacal Integration

32. Full Strategic Integration