DESIGN IT PHAT BUSINESS PLAN

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DESIGN IT PHAT BUSINESS PLAN by Mind Map: DESIGN IT PHAT BUSINESS PLAN

1. GOAL AND ACTIONS

1.1. GOAL FOR THE NEXT 2 MONTHS ( NOV 2022)

1.1.1. 4 clients by beginning of November

1.1.1.1. 2 in Sep / 2 in Oct

1.1.1.2. $10K in total value

1.1.2. 4 retaining clients by beginnign of November

1.1.2.1. $1200 - $2000 in monthly income

1.1.2.2. 2 in Sep / 2 in Oct

1.2. NEW SKILL/ SERVICES

1.2.1. GOOGLE & FACEBOOK AD

1.2.2. DEADLINE: BEGINING OF OCT

1.2.3. LEAD GENERATION

1.3. GOAL FOR THE NEXT 6 MONTHS ( FEB 2023)

1.3.1. on board 2 new clients every month either referral or outreach

1.3.1.1. 12 clients by total

1.3.1.2. $30K in total value

1.3.2. 5-7 retaining clients

1.3.2.1. Estimated value

1.3.2.1.1. $3500 - $5600 in monthly recurring income (SEO, Blog, maintenance, retainer)

1.3.2.1.2. $500 - $800/ monthly per customers

2. THE FINANCES

2.1. FINANCE NEEDED

2.1.1. EQUIPMENT/ SOFTWARE COST

2.1.1.1. $165/MONTH = $2000/ANNUALLY

2.1.2. COURSES/ COACHING/ PROGRAM

2.1.2.1. $165/ MONTH = $2000/ANNUALLY

2.1.2.1.1. This is over portion amount as it is expected to spend this much rather go with the largest number possbile

2.1.3. Total - $330/month

2.2. SOURCES OF FUNDING

2.2.1. HIVE MARKETING

2.2.1.1. $770 - $1,155/ week

2.2.1.2. $3,080 - $4,620/ monthly

3. BUSINESS OVERVIEW

3.1. INDUSTRY

3.1.1. Online marketing

3.1.1.1. SEO

3.1.1.1.1. on page SEO

3.1.1.1.2. off page SEO

3.1.1.1.3. Keyword tracking

3.1.1.1.4. SEO friendly blog

3.1.1.2. Web design/ development

3.1.1.2.1. Elementor & Wordpress

3.1.1.2.2. Crocoblock

3.1.1.2.3. Adobe XD

3.1.1.3. Copywriting

3.1.1.3.1. Blog

3.1.1.3.2. Website content

3.1.1.3.3. Sale page

3.1.1.4. (IN PRROCESS) FACEBOOK & GOOGLE AD

3.1.1.4.1. Use "GYM launch theory and template"

3.2. BUSINESS MODEL (SERVICES)

3.2.1. Design & Develop online makerting strategy for fitness/ contractor business to brand awerness

3.2.1.1. Bring traffic

3.2.1.1.1. through Google/ Facebook ads

3.2.1.1.2. SEO

3.3. PLAN FOR IMPROVEMENT ON BUISNESS MODEL

3.3.1. Increase brand awerness

3.3.1.1. Local SEO

3.3.1.2. Outreach Lead Generation

3.3.1.2.1. Email

3.3.2. STANDARDIZATION

3.3.2.1. Read about it

3.3.2.1.1. Call booked on Calendly

3.3.2.2. Website -> Service & Niche -> Testimonial & Case Studies -> Services

3.3.3. Prioritization

3.3.3.1. 2 main focus ares to optimize scale not profit

3.3.3.1.1. Lead generation

3.3.3.1.2. Create a singular framework CRO website template for service based business

3.4. SUMMMARY

3.4.1. Design it Phat designs and optimizes fitness/contractor business' online presence across the country to get traffic and convert audience to clients. We specialize in flipping online business presence from an old, information-packed design into a user-friendly, commanding website that urges leads to book & buy. The company was founded one year ago by Phat Nguyen, a sales expert with three years of experience. It generated over $400,000 for various businesses. He realized the majority of the fitness/ contractor industry is rich in knowledge but poor in the sales & business fields. So he decided to begin Design It Phat to focus on this gap and design a result focus online mraketing framework to help businesses improve online traffic, qualify leads & higher paying customers. In the past year, Design It Phat has helped half a dozen clients from the environmental conservation field to online fitness coaches in the USA, Europe, and Australia. We attribute that diverse working experience to our commitment to identifying the crucial gap in their business that is losing thousands of dollars in revenue. Within the next two years, we hope to scale to business/ personal brands in the six figures earning annually. We aim to continue innovating our result-driven sale framework to create repeatable results and rewarding experiences for our customers.

3.5. TARGET MARKET

3.5.1. Fitness

3.5.1.1. Coaches

3.5.1.2. Online fitness coaches

3.5.1.3. Gym owner

3.5.2. Contractor

3.5.2.1. Roofing

3.5.2.2. Plumbing

3.5.2.3. Concrete

3.5.2.4. Electrician

3.6. UNIQUE SELLING POINT

3.6.1. Result driven

3.6.1.1. beautiful design yet optimize for turning lead into clients

3.6.1.2. Stroy branded webiste

3.6.1.2.1. Build trust, crediblity and relatablity to customers

3.7. BUSINESS GOAL

3.7.1. New client

3.7.1.1. 2 new clients > $1000 minimum per month by Feb 2023

3.7.2. Retaining clients

3.7.2.1. $2000 in recurring revenue

3.7.2.1.1. 4x$500 paying clients through maintence & SEO package

3.8. BUILD PRICING STRUCTURE

3.9. OUR WHY

3.9.1. He realized the majority of the fitness/ contractor industry is rich in knowledge but poor in the sales & business fields. So he decided to begin Design It Phat to focus on this gap and design a result focus online mraketing framework to help businesses improve online traffic, qualify leads & higher paying customers.

3.10. OUR VISION

3.10.1. To be the go-to online marketing agency for six figures businesses to take the next step in revenue &scale above the stagnation through story branded & result driven sale campaign

3.11. OUR MISSION

3.11.1. We take businesses that stuck in a month after month revenue to scale and growth without years of trials and errors

4. OPERATION

4.1. PRODUCT/ SERVICES

4.1.1. WEBSITE

4.1.1.1. We design functional user friendly website that with a singular goal "convert audience into clients" while stay true to your brand story

4.1.1.1.1. PRICING

4.1.2. SEO

4.1.2.1. We drive organic traffic to your website by using keyword and niche blog that promote brand credibility and authority

4.1.2.1.1. PRICING

4.1.3. COPYWRITING

4.1.3.1. We turn traffic into clients by actionabale copy that drive people to take action and generate necessart mood

4.1.3.1.1. 1 Page ~ $499

4.1.3.1.2. 3 -5 Pages ~ $799

4.1.3.1.3. 5 -10 Pages ~ $1099

4.2. SALE & DISTRIBUTION CHANNEL

4.2.1. TWITTER

4.2.1.1. Content creation, building public, build awerness about the brand and place myself as the authority in the twitter freelancing field

4.2.2. LINKEDIN

4.2.2.1. Build proffesional network that strictly for business and business oppurtunity alike

4.2.3. Google

4.2.3.1. Find local business and put them intop the lead generation rpocess

4.3. Digital Technology (Technology we plan to use for our business)

4.3.1. Website creation

4.3.1.1. Elementor

4.3.1.1.1. Price: $200/yr

4.3.1.2. Crocoblock

4.3.1.2.1. Price: $200/yr

4.3.1.3. Siteground

4.3.1.3.1. Price: $360/yr

4.3.2. Copywriting

4.3.2.1. Grammarly

4.3.2.1.1. Price: $144/yr

4.3.2.2. Copy.ai

4.3.2.2.1. Price: $432/yr

4.3.2.3. Yoast SEO

4.3.2.3.1. Price:$99/yr

4.3.3. ILLUSTRATION

4.3.3.1. Adobe

4.3.3.1.1. Price: $132/yr

4.3.4. SEO

4.3.4.1. Ubersuggest

4.3.4.1.1. Price: $290 - $490

4.4. INFORMATION MANAGEMENT (How we collect, store and use customer and stock information.)

4.4.1. GOOGLE DOC

4.4.2. GOOGLE DRIVE

4.5. ASSET

4.5.1. MacBook Pro (16-inch, 2019)

4.5.2. 2 supporting monitor

5. KEY PEOPLE

5.1. SOURCES OF ADVICE AND SUPPORT

5.1.1. WEBSITE & FREELANCING

5.1.1.1. https://www.facebook.com/groups/elementorwebdesign

5.1.1.2. https://www.facebook.com/groups/freelancewebdesignersgroup

5.1.1.3. DISCORD

5.1.2. LEAD GENERATION

5.1.2.1. https://www.facebook.com/groups/845192072702213

5.1.2.2. https://twitter.com/theoceanmaria

5.1.2.3. https://twitter.com/ollyrosewell

5.1.2.4. https://twitter.com/alxberman

6. THE MARKET

6.1. THE PROBLEM

6.1.1. Too many businesses website and online marketing strategy have no direction and goal -

6.1.1.1. the layout is not optimize for audience to take action

6.1.1.2. The content is dry, boring and does not tell the brand story and guide them to a destination

6.1.1.3. Nobody know the website exist, so there are no organic traffic for people to see how amazing their service is

6.2. THE SOLUTION

6.2.1. Design It Phat turn your online presence into a place that drive traffic and convert them into clients with effective story telling, lead generation and design without the trial and error. Simply a website that works

6.3. OUR TARGET MARKET

6.3.1. CONTRACTOR

6.3.1.1. Roofing

6.3.1.2. Concrete

6.3.1.3. Landscaping

6.3.1.4. Plumber

6.3.1.5. Electrician

6.3.1.6. Construction

6.3.2. FITNESS

6.3.2.1. Gym owner

6.3.2.2. Personal Trainer

6.3.2.3. Online Fitness Coaches

6.4. ADVERTISING & PROMOTION

6.4.1. TWITTER

6.4.1.1. 3 -5 TWEETS A DAY

6.4.1.1.1. Freelancing tip and trick

6.4.1.1.2. Freelancer problem

6.4.1.1.3. Website design

6.4.1.1.4. Client work

6.4.1.1.5. Building in the public

6.4.2. LINKEDIN

6.4.2.1. 5 POST A WEEk

6.4.2.1.1. same subject as twitter

6.4.3. INSTAGRAM

6.4.3.1. POST STORY ABOUT CLIENT WORK

6.5. PRICING STATEGY

6.5.1. Our service is price on a prodit margin of 1:10 where etc where a project cost $300 in equipment will be priced at $3000

6.5.1.1. Additonally, the scope & pricing of product is based on the company monthly & yearly revenue compare to the projected growth in revenue after the project is finish and run

6.5.1.1.1. A 10% of one off cost of the post service annually revenue is a great starting point

6.5.1.1.2. etc company genreated $300K now, expected grow $500k

6.5.1.1.3. => Project value at $20k - $50K

6.6. SWOT ANALYSIS

6.6.1. STRENGTH

6.6.1.1. Preminum services that focus result either lead generation or sale - website that works

6.6.1.2. Additionality beuatifu design with story telling that build brand message and value

6.6.2. WEAKNESS

6.6.2.1. young company, case studies still under 10, no trackable data of SEO growth nor revenue growth for business

6.6.3. OPPURTUNITIES

6.6.3.1. CONTRACTOR

6.6.3.1.1. It is boring, yet high ticket, nobody care about doing website for it

6.6.3.1.2. perfect to tap in and do preminum pricing as they can afford

6.6.3.2. PERSONAL TRAINER

6.6.3.2.1. Post covid, PT has been absolutely transfomr to Online Coaching

6.6.3.2.2. This require website or at least landing page funnel

6.6.3.2.3. Health always needed

6.6.4. THREATS

6.6.4.1. Personal finnancial

6.6.4.2. School work responsibilities

6.6.5. How we’ll address each weakness and threat

6.6.5.1. Personal Finnancial

6.6.5.1.1. $770 - $1,155/ week

6.6.5.1.2. Make minumum of 30 sales in 4 days from HIVE

6.6.5.1.3. $3,080 - $4,620/ monthly

6.6.5.2. School work responsibilites

6.6.5.2.1. Daily tracking test, assesment time, email

6.6.5.3. No data result

6.6.5.3.1. Show case studies in term of brand story, layout, and impact on customer perception of business

7. RISK MANAGEMENT

7.1. RISK ASSESMENT

7.1.1. WEBSITE

7.1.1.1. WORK PERFECT

7.1.1.1.1. Nothing to do

7.1.1.2. Program shut down ( paid program expire) (Likely)

7.1.1.2.1. Access fund to instantly renew program

7.1.1.3. Website shut down

7.1.1.3.1. Access backup in google drive through google drive

7.1.1.3.2. Notifed clients instantly and get on with it

7.1.2. Legal Liabilities

7.1.2.1. Public Liability insurance

7.1.2.1.1. Accountant/bookeeper for baz payments and anything outstanding each month