CONTENT BUSINESS ECONOMIC BOOK by N. Gregory Mankiw, Mark P. Taylor, Andrew Ashwin, 3rd Edition
by Syazana 91
1. GLOBAL BUSINESS & ECONOMICS
1.1. 22. The Global Economy
1.2. 23. The Issues in Global Business & Economics
2. MACROECONOMICS
2.1. 19. The Macroeconomic Environment
2.2. 20 Aggregate Demand & Aggregate Supply as a Model to Describe the Economy
2.3. 21. Government Economic Policy & The Effect on Business: Fiscal, Monetary, & Supply Side Policy
3. THE ECONOMIC & BUSINESS
3.1. 1. What is Business Economic
3.2. 2. Economics & Business Decision Making
3.3. 3. The Business Environment
4. MICROECONOMICS
4.1. THE MARKET SYSTEM
4.1.1. 4. Supply & Demand: How
4.1.2. 5. Elasticity & Its Applications
4.1.3. 6. Taxes & Subsidiaries
4.2. THE LIMITATION OF MICROECONOMIC MARKETS
4.2.1. 7. Market Failure
4.2.2. 8. The Consumer & Consumer Behavior
4.2.3. 9. Costs & Revenues in Production
4.2.4. 10. Business Goals & Behavior
4.2.5. 11. Firm Behavior & Organization of Industry
4.2.6. Market Structures
4.2.6.1. 12. Perfect Competition
4.2.6.2. 13. Monopoly
4.2.6.3. 14. Imperfect or Monopolistic Competition
4.2.6.4. 16. oligopoly
4.2.7. 16. Corporate Strategy & Pricing Policy
4.3. FACTOR MARKETS
4.3.1. 17. Labour Markets
4.3.2. 18. Financial Markets