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Adwords Campaign Structure by Mind Map: Adwords Campaign
Structure
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Adwords Campaign Structure

Impressions Test Campaign

Structure

Niche Name as Adgroup

2 General Ads

Dump Placements Into Adgroup

Testing impressions & Clicks

> 200 impressions no clicks . . ., Move to CTR Test Campaign

< 200 After 7 Days & no clicks . . ., Move to Multi-State Impressions Campaign

Clicks . . ., Move to Complete Roll-Out Campaign

Multi-State Impressions Campaign

Expand impressions looking for clicks

Structure, Dump Placements Into Adgroup, 2 General Ads, Niche Name as Adgroup

No impressions . . ., Do Nothing

> 200 impressions no clicks . . ., Move to CTR Test Campaign

Clicks . . ., Move to Complete Roll-Out Campaign

Complete Roll-out Campaign

Structure

individual adgroup set-up for each web site page

Same ad as previous campaign + 1 more, Split-Test To Raise CTR

Movement

High CTR . . ., Don't Move

Low CTR . . ., Move to CTR Test Campaign

CTR/Traffic Quality Test Campaign

Structure

Adgroup = Domain Name

2 General Ads

Testing

Find CTR values

Test quality of traffic

Movement

final place for high traffic low CTR sites