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The Science of Persuasion by Mind Map: The Science of Persuasion
5.0 stars - 22 reviews range from 0 to 5

The Science of Persuasion

Reciprocity

Obligation to give when you receive

Be the first to give

Give something personalized and unexpected

What can you give to begin the conversation?

Scarcity

People want more of those things they can have less of

Promote:

Do we highlight the value because of rarity?

Authority

People will follow credible knowledgeable experts

Signal that you are an authority by getting someone else to say you are

Exclaim someone else' authority

Consistency

Looking for and asking for commitments that can be made

Look for voluntary, active, public commitments

Are you asking trial closes?

Liking

We like people that are:

Look for areas of commonality and genuine compliments you can give BEFORE business

Are you asking enough sincere questions about them and their needs?

Concensus

People will look to the actions and behaviors of others to determine their own

Highlight what others who are similar are doing

All of the pilots have gone into business

Who are you edifying for credibility?