The Science of Persuasion
by Zachary Taffany
5.0 stars - 19 reviews
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Obligation to give when you receive
Be the first to give
Give something personalized
What can you give to begin the
People want more of those
things they can have less of
What they stand to lose
Do we highlight the value because of rarity?
People will follow credible
Signal that you are an authority by
getting someone else to say you
Exclaim someone else' authority
Looking for and asking for
commitments that can be made
Look for voluntary, active, public
Get those commitments in writing
Are you asking trial closes?
We like people that are:
Who pay us complements
Who cooperate with us toward mutual goals
Look for areas of commonality and genuine
compliments you can give BEFORE
Are you asking enough sincere
questions about them and their needs?
Are you relatable?
People will look to the actions and
behaviors of others to determine their
Highlight what others who are
similar are doing
All of the pilots have gone into business
Who are you edifying for credibility?