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The Science of Persuasion by Mind Map: The Science of Persuasion
5.0 stars - 19 reviews range from 0 to 5

The Science of Persuasion

Reciprocity

Obligation to give when you receive

Be the first to give

Give something personalized and unexpected

What can you give to begin the conversation?

Sincere Compliments

Scarcity

People want more of those things they can have less of

Promote:

Benefits

Uniqueness

What they stand to lose

Do we highlight the value because of rarity?

Authority

People will follow credible knowledgeable experts

Signal that you are an authority by getting someone else to say you are

Exclaim someone else' authority

Consistency

Looking for and asking for commitments that can be made

Look for voluntary, active, public commitments

Get those commitments in writing

Are you asking trial closes?

Liking

We like people that are:

Similar

Who pay us complements

Who cooperate with us toward mutual goals

Look for areas of commonality and genuine compliments you can give BEFORE business

Are you asking enough sincere questions about them and their needs?

Are you relatable?

Concensus

People will look to the actions and behaviors of others to determine their own

Highlight what others who are similar are doing

All of the pilots have gone into business

Who are you edifying for credibility?