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The Science of Persuasion by Mind Map: The Science of Persuasion
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The Science of Persuasion


Obligation to give when you receive

Be the first to give

Give something personalized and unexpected

What can you give to begin the conversation?

Sincere Compliments


People want more of those things they can have less of




What they stand to lose

Do we highlight the value because of rarity?


People will follow credible knowledgeable experts

Signal that you are an authority by getting someone else to say you are

Exclaim someone else' authority


Looking for and asking for commitments that can be made

Look for voluntary, active, public commitments

Get those commitments in writing

Are you asking trial closes?


We like people that are:


Who pay us complements

Who cooperate with us toward mutual goals

Look for areas of commonality and genuine compliments you can give BEFORE business

Are you asking enough sincere questions about them and their needs?

Are you relatable?


People will look to the actions and behaviors of others to determine their own

Highlight what others who are similar are doing

All of the pilots have gone into business

Who are you edifying for credibility?