EXTERNAL ANALYSIS

1. MARKET SEGMENTATION

1.1. STRATEGIC BUSINESS UNIT (SBU)

1.1.1. diverso da

1.1.1.1. BRAND

1.1.2. the company

1.2. STRATEGIC SEGMENT

1.2.1. the market

2. KEY SUCCESS FACTORS

3. ENVIRONMENT

3.1. specific

3.1.1. CSC

3.1.1.1. customer

3.1.1.2. suppliers

3.1.1.3. competitors

3.1.1.3.1. cover the same needs of same clients

3.1.1.3.2. ABELL MATRIX

3.1.2. 5 forces of porter

3.1.2.1. industry profitability

3.1.2.2. threat of new entrants

3.1.2.3. bargaining power of suppliers

3.1.2.4. bargaining power of clients

3.1.2.5. presence of substitute products or services

3.1.2.6. rivalry among existing competitors

3.2. non market/ macro/ generic

3.2.1. PESTLE ANALYSIS

3.2.1.1. politics

3.2.1.2. economic

3.2.1.3. social

3.2.1.4. technological

3.2.1.5. legal

3.2.1.6. environment