1. All activity on the left is at risk
2. Assess success
3. Execute Plan of Work
4. Formal appointment
4.1. Client instruction to proceed with P/O
4.2. Confirmation of appointment
5. Develop the Plan of Work (chargeable activity)
5.1. Establish current client situation
5.1.1. Current clients
5.1.2. Existing targets
5.1.3. Current marketing plan
5.1.4. Resources
5.2. Assess potential marketplace
5.2.1. Market size
5.2.2. Trends and developments
5.2.2.1. Opps for product development
5.2.3. Competitors
5.3. Devise work plan
5.3.1. Existing customers
5.3.1.1. Increase share of customer
5.3.1.2. Segment by value
5.3.2. Prospects
5.4. PR & Social media support
5.4.1. Twitter
5.4.2. Facebook
5.4.3. LinkedIn
5.4.4. Blogs
5.5. CRM development
5.6. Brand and company proposition
5.6.1. USP's
5.6.2. KPI's
5.6.3. Case studies
5.6.4. Website
5.7. Reporting procedure
5.7.1. KPI's
5.8. Partnership opportunities
6. All activity on the right is chared to Client
7. Agree plan of work
7.1. Fee options
7.1.1. Ad hoc project
7.1.1.1. Hourly rate £85/h
7.1.1.2. Daily rate £650/d
7.1.2. Fixed fee
7.1.3. Term comitment
7.1.3.1. Hourly rate £85/h
7.1.3.2. Daily rate £650/d
7.1.4. Fixed service
7.1.5. Ad hoc
7.2. Activities to be agreed
7.2.1. Marketing
7.2.2. Business development
7.3. TZ fee
7.3.1. Assessment of any additional support services required and their costs
7.3.1.1. Online
7.3.1.2. Marketing materials
7.3.1.2.1. Printing
7.3.1.2.2. Sales materials
7.3.1.3. Exhibitions
7.3.1.4. Other
7.3.1.5. Advertising
7.3.1.6. Design
7.3.2. Expenses
7.4. Chargeable time
7.4.1. AM
7.4.2. TC
7.4.3. Office costs