Online Mind Mapping and Brainstorming

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Personalization by Mind Map: Personalization
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Personalization

Kinds

News

Advertisements

Products

Technologies

Cookies

Algorithms

search algorithms, signals, PageRank

prediction engines

Behavior market

Companies

Media companies & sites

Netflix

Yahoo News

YouTube

News.me

Search engines

Google, People, Eric Schmidt, John McPhie

Yahoo, People, Tapan Bhat

Social sites

Facebook, News Feed, People, Mark Zuckerberg, Sheryl Sandberg

OkCupid

Yelp

E-commerce

Apple, iTunes, Genius

Marketing and Advertising

BlueKai

Axciom

Effects

Like a camera lens (Ryan Calo)

Unbalanced info diet (danah boyd)

hides complex or unpleasant issues

Invisible autopropaganda

Loss of serendipity

Informational determinism

Sense of public is diminished

Robert Putnam--Bowling Alone, social capital, Bonding capital, Bridging capital

Unintended, negative uses of your data

insurance company & your premiums, Jonathan Zittrain

sale or exchange of data about your children

Loss of transparency

Why

Information overload

Attention crash (Steve Rubel)

Organizations

Electronic Frontier Foundation

MoveOn.org